by ZOE FOSTER
In celebratory news, today marks exactly one year I have been writing for Mamamia!
In non-celebratory news, today’s post is sadly my last post for Mamamia. But all is not lost, because this compelled me to spend a few hours listing and linking to every single dang post I’ve written here over the past year.
So! Here’s what went down. Or what you missed, if you’re a newcomer/sometimes reader/my dad:
With regards to makeup, I talked about how to PROPERLY conceal under the eyes, the delight and freshness of pink makeup, some sneaky anti-ageing makeup tricks and products, the VERY IMPORTANT art of filling in and defining one’s eyebrows, the three makeup techniques many woman do that are doing them ZERO favours, what BB cream is and why you might like it, fun NYE/party makeup that is actually rather grown-up and lovely indeed, not to mention the perfect festive slap, fresh, summery makeup that is wildly fast to apply, the wonder and power of applying (both black and white) liner in the waterline, how to make your teeth look whiter with makeup, how to REALLY MAKE YOUR MAKEUP LAST, my thoughts on the Perfect Lip Balm (the cosmetic holy grail); I explained what primer is and how important it is for makeup longevity, listed some excellent eye, lip and cheek products I fell for this year, showed you how to not look like you’ve been crying or been dumped in a vat of bronzer and other beauty fixes, offered you a new way to apply foundation that makes it 324307034982 x more natural looking, how to do a two-minute, cheat’s smoky eye, the delights of grown-up coloured mascara (not an oxymoron), how to pull off very dark wine/plum/blood-coloured lipstick, should, uh, that be something you think looks attractive, served up the four rules of blush we should all kind of know by now, explained why it’s so easy to use makeup and dressing up to VASTLY and POWERFULLY lift your mood, should it for some reason be low, explained the best makeup remover for each mascara type, and speaking of mascara, I wrote on the new salon-only semi-permanent mascara, and of course, there was the day I, and we all, showed our makeup free face to the world.
Skin? Covered that off pretty extensively, too. I (as usual) went to town bullying you all into using the right amount and type of sun protection (every day) and understanding how that all works because a lot of us still don’t really know, spoke of my love for these 60-second power exfoliators/glowing skin give-er-ers, made you all fall in love with that cheap, powerful anti-ager, rosehip oil, showed you how to do your makeup if you wear spectacles, talked up how good it is having your blackheads extracted professionally, revealed the ultimate and best way to heal chapped, flaky, dry, annoying lips, showed you the REAL way to fade scars left behind after pimples (especially those that have been picked at) that involves no vitamin e oil at all, how to zap those pimples before they even really erupt and the best products for the job, how to lessen the appearance of large pores, gave you the reason behind and truth on why you need to wear sun protection every day, how to fix your back acne, or “bacne” (cute!), the splendour and effectiveness of toner, and why it’s time you started using it again, how to heal yourself after a curling tong or ghd burn, threw up some facts and thoughts on lip fillers, and went into the danger of overusing AHAs, even though the attraction is obvious (“they work.”)
Hair? Of course. I’m no dummy; you lot love your dingin’ hair posts. I wrote about the big hair trends for the year, how to genuinely secure shiny hair (no down lights required), how to get loose waves in your hair with a curling tong, explain why every single one of us can benefit from dry shampoo and gave a vid on how to properly use it, showed you how to style naturally curly hair, how to go DIY from blonde to brunette, posed the question of whether men really do prefer girls with curls, detailed when to use which hairbrush, when, and why, gave you four quick ways to fix a bad (‘horribly shitty’) hair day, including advice for those with roots that need re-doing or who need a fancy updo in five minutes, explained how to make your hair look longer with styling or –gasp! – a haircut, gave my thoughts on some red carpet hair looks, put forward a crazy simple way to get texture in boring or flat hair, demonstrated in video the little ghd/styler/flat-iron trick that will change the way you straighten your hair forever, detailed how to get that sexy, fall-over-the face fringe, and then also how to get that perfectly sexy, dishevelled, bedhead texture favoured by the young and famous, explained what hair oil is, how to use it, and the precise way it will save your poor, overstyled/damaged/coloured hair, how to fix The Worst Haircut Ever (this does not involve hiring goons to send round to Tiff’s Style Cutz), showcased teh delight and can’t-mess-it-up-ness of mousse DIY home hair colour, gave you my theory on why the hair colour you had at 11 is probably your most flattering hue, listed some simple hair updates we could all probably do with when we’re in a hair rut, showed you some well-tested fixes for Bad Hair Days I very much advocate learning, and finally, I made a plea for all of you wonderful peaches to snip off your ponytails and support Beautiful Lengths, and in doing so, support women undergoing cancer treatment who deserve, but cannot afford, a real hair wig.
Other less-easily categorised but by no means less interesting posts included this one on outstanding beauty tools, the best value budget beauty buys, this one on makeup brushes, the five beauty rituals that very much look better the Day After, how to get these glamorous red carpet looks, some dazzling nail looks to try, the curse of the ladystache, why I believe you should make a bit of effort when on holidays, a discussion on parabens and whether they are dangerous or not, a list of beauty resolutions that I have almost entirely kept, the big beauty trends for 2012, some insight on how I prepare for red carpet events like the ARIAs and the Logies (hint: “hire professional makeup and hair people,”), I gave you some outrageous and controversial ways to fix things like fake tan stains and nail polish errors, helpful winter skin fixes, urged you to not get your cuticles trimmed at the nail bar, listed some common beauty fails and how to quickly and effectively fix them, as well as three ways makeup and nail polish and playing with our hair makes us feel less shitty when we’re in a funk, detailed some fake tans that don’t stink, gave you the step-by-step on looking fresh even if you are violently hungover, went into the importance of us dames all sharing our best beauty tips and secrets, showed you what I pack for a long jaunt overseas, both the toiletries and the makeup, gave some tricks on how to not look all red and flustered after a workout, wrote on the marvel that is the TV makeunder, AKA Snog Marry Avoid, I questioned who we really wear our makeup and our hair for, had some fun with the Oscars red carpet, and the SAGs too, explained why I had Invisalign on my teeth this year, and why I loved it, told you my pick of deodorants (because it’s not all pretty lipstick and glossy hair is it? We sweat and have ingrown hairs too), went into the issue of malicious Facebook sabotage via unflattering photos and tagging, examined those French pharmacy beauty buys models and makeup artists always bang on about, and finally, gave you the disgusting but genuine secret to genuinely fresh breath – and it has nothing to do with mints or mouthwash.
Aaaaaaaand we’re done! What a gas.
Now there is nothing left but to say thank you all very much for your support and for playing with me, I’ve bloody loved it so much. I adore Mia and the Mamamia team, and am so grateful to have had the opportunity to write on such an influential, wonderful and well-loved site, and to interact with such fantastic dames on such fun and frivolous content. I’m one lucky plum.
My next (exciting!) gig will be announced soon, but for now, you can find me waffling about beauty over on my original beauty blog, fruitybeauty, or rabble-rousing on Twitter or Tumblr as per usual.
Enjoy yourselves! Today and always!
Yours in textured curls and bronzer swirls,
Zo x
Zoe Foster is an author, columnist and porridge fan. Her books include the beauty bible Amazing Face, dating and relationship guide Textbook Romance, and three novels, Air Kisses, Playing The Field and The Younger Man. Find more info on Zoe Foster here, or supervise on her daily procrastination here and here.
Please understand that Zoë Foster cannot respond to ALL your questions – but never fear, there are readers that are bound to know the answers, so don’t be afraid to ask.









Comments
78 Comments so far
OH NO!! I will miss you here
loading...
Pingback: Weekend Agenda | DIARY | Refinery Magazine
Dear Zoe,
It’s been a bit over 2 years since you came into my life. In that time I have embraced my curls, rosehip oil, bronzer, my dog Ron (your biggest fan) and the fact that I am indeed an Hermes bag, apricot etc etc.
You have taught me to be the best possible version on myself that I can be, your writings/musings are inspirational, hilarious, adorable and honest.
Thank you, genuinely, for EVERY SINGLE WORD you have ever written.
Your Friend,
Lauren x
loading...
Zoe I just wanted to let you know that you’re a fantastic inspiration and I’ve loved reading (quite literally) everything you’ve written. Your knowledge and tips made it so much easier for me to tackle intimidating makeup counters and make the most of my appearance. I’m actually a bit pushy about skincare now. E.g. In a moment where I felt as though I was channelling you, I was aghast to see my mum extremely vigorously rubbing in her eye cream at night (‘Mum, don’t do that! Gently, Gently’). I know you cop some flack for peddling beauty products/tips to us ladies, so I wanted to be very clear that you’ve 100% helped, NOT HURT my self-confidence. Thank you xoxoxo
loading...
Zoe you have literally changed my life. Thanks to you, I’m now using primer, rosehip oil and make up brushes. I’ve stopped lining my eyes with harsh black lines and placing my blush wrong. I’m also blending much more and trying out new things.
Best of luck Zoe. I’m sure your devoted fans will follow you wherever you go.
loading...
Thanks for all the tips Zoe – best of luck in the future
loading...
Oh Zoe!
I’m super chuffed to here that you’ll still be kicking around on Fruity Beauty etc, but I WILL miss these posts enormously.
I have Amazing Face and bloody love it, and I just want you to know that all of the beauty advice you’ve dished out has had an enormous effect on my confidence and how I present myself everyday. So much so that I’ve since had lots of people ask ME how I do my makeup and where I learnt all these tricks from etc. (to which I yell at them: ZOE taught me! Zoe taught me!!)
So a big thankyou from someone who is naturally very shy, but who feels a hell of a lot more confident when she thinks she’s looking alright xx
ps. can’t wait for the next book either!
loading...
As you can see Zoe, so many people value you & your advice…
I hope you’ve found a well-paying gig so that you can continue doing the stuff you love and do so well.
Times are incredibly tough for most people – particularly in the Entertainment, Radio & TV Industry – it’s like free-lance work has disappeared down a big dark hole so look after yourself and I’m sure we all wish you the very best.
loading...
Somehow, I don’t think Zoe is one ‘freelancer’ doing it tough. Looks like she is much in demand to me. I’d say bigger fish to fry!
loading...
Zoe I’m devastated!!!!!!! You are my Saturday morning routine! (reading your posts on MM)
Absolutely love your work (I even referenced you in a recent journalism assignment about awesome writing style and tone!).
Can’t wait to hear what you have coming up next, no doubt I will be stalking you on that platform too
You’ll be sorely missed on MM!!
xx
loading...
Thanks Zoe for your lovely, fun blog. I have always been totally overwhelmed by make-up and beauty, but your posts got me interested and I just bought my first lipstick in about 10 years. I never felt you were hiding your best tricks, or secretly spending a zillion dollars on products but recommending coles brand, or sneakily pushing a sponsored brand on me…
loading...
NO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! :’(
loading...
Well I’m devo with this news, but I have already bookmarked fruitybeauty.com.
I’m not at all happy about the prospect of having to do work on a Tuesday and Friday mornings instead of trawling twitter waiting for you post.
loading...
Zoe,
Thank you so much for your wonderful and helpful advice over the past year- those pieces of advice have really made a big difference every day. I look forward to visiting your blog. You have the best sense of humour and immense talent for writing. It’s not often that you come across people who have so much sincere joy for life and that really comes through in your writing. I really enjoyed ‘The Younger Man’ and ‘Amazing Face’. As someone mentioned below, you’re definitely on my list of ‘people you would most like to have at a dinner party’. Hot chips and peanut butter cups would definitely feature there
Wishing you all the best for the future!
loading...
Oh Fosters! You’re going to be missed! So glad you’ve got a blog though!
Thanks to you, I now own a clarasonic mia, I grew my eye brows out a bit and worked on their shape, I’ve serums, AHA’s & peptides, my makeup collection has tripled! I could go on and on but I think you get the picture.
You’ve been the main reason I come to MM, thank you for all of your contributions and also for taking the time to compile it in this comprehensive post!
All the best
loading...
Dear Zoe,
Have loved you writing for MM for the entire year. I joined MM at the same time as you did.
You inspired me to do my make up every day as if I was going to meet you on the street.
I remember when I discovered the Hamish link with you as I listen to him too. I was so excited when you got engaged!
Keep us posted as to your next move- you will be sadly sadly missed.
I have tears in my eyes. I am just glad I have a file with each of your posts so next time my brows need a re-shape or I need to hone my smokey eye skills I will still have you to turn to.
Love Ya Zo
Mira xxx
loading...
Mira… I’m so touched. Thank you for your beautiful message. Hopefully one day we DO meet on the street and we are both sassing fierce lipstick.
loading...
Oh Fosters! You’re going to be missed! So glad you’ve got a blog though!
Thanks to you, I now own a clarasonic mia, I grew my eye brows out a bit and worked on their shape, I’ve serums, AHA’s & peptides, my makeup collection has tripled! I could go on and on but I think you get the picture.
You’ve been the main reason I come to MM, thank you for all of your contributions and also for taking the time to compile it in this comprehensive post!
All the best
loading...
Note to MM, adore zoe and all her wonderful advice but could we have someone who is a little bit older for those of us out of our 20′s and, ahem, 30′s and into our 40′s. Can’t believe it – I was 28 seemingly yesterday!
We have to deal with facial hair, wrinkles and the entire aging process which can really get us down. Completely different issues to those young things in their 20′s and 30′s. Thanks!
loading...
So sad! Zoe you’re posts have always been a highlight for me and I disagree with Sydgel. We don’t need anyone older just someone as funky and funny as you! I am 47 and have found all you’re advice very pertinent and helpful. I now have perfect eyebrows and a perfect topknot thanks to you and my copy of ‘Amazing Face’ is my beauty bible. I will be an avid follower of ‘fruity beauty.’ I wish you well and can’t wait until you get married so I can ” oooo” and “ahhh” over pictures of you as a spectacular bride!
loading...
What an amazing list! This is absolutely precious. You’re fantastic Zoe, a gorgeous lovely woman. Best wishes for the future.
loading...
Congrats on the anniversary, Zoe.
But if I can be permitted to quote the lyrics of a song by Savage Garden….I believe that beauty magazines promote low self esteem.
Hence…I believe the same about beauty columns in general.
loading...
B-rad, I’m afraid I disagree: some beauty columns/advice help women boost their self-esteem and confidence. Significantly!
loading...
You sure as heck boost mine Zoe.
loading...
Dear Zoe – you have introduced me to bronzer, eye brow pencils, primer and – I never wld have believed it – illuminator.
My bathroom is a different place for having known you.
Good luck with your next venture – you’ll be missed!
x
loading...
I was thinking the same thing!!!
It’s thanks to Zoe’s book Amazing Face that I now use an eye brow pencil, serum, SPF during the day but not at night and an awesome exfoliant with AHA’s.
I love Zoe, she’s one of my favourite writers (who thought beauty could be funny!?!) looking forward to finding out what she’s up to next
loading...
Reading through all those links I can’t believe how many of your tips are now part of my daily routine and have changed my beauty life. In particuler under eye concealer (OMG LIFE CHANGER) and dry shampoo (TOTAL LIFE CHANGER!!!). Thankyou Zoe, we will miss you. You really have helped a lot of us beauty noobs.
loading...
Dear Zoe,
You have been the lipstick professor of my beauty education. I always consult your book when I have a beauty crisis. Thank you for your public service. I won’t lie, I’m gutted you won’t be writing for MM anymore. See you on JB!
x
loading...
Oh damn it! I get excited everytime mamamia delivers my daily updates and there is a new article from you! It is the main reason I signed up to mamamia. You’ve left some mighty big shoes to fill! I have much enjoyed your likeminded excitement about great products and sharing them! Will miss you dearly, good luck with your future endeavours
loading...
Oh miss foster, I’ll miss ya…. Good luck with your next endeavour.
loading...
We love you Zoe! Back to FruityBeauty!! Squeeeee! Pats to MeowBurt! Xx
loading...
I wish I had done the same thing as Jenna. What an effort! I have the book and have read every post on MM. I will miss Zoe so much. I have kept the couple of answer emails she replied to.
Loved also your book, The Younger Man, keep writing and being beautilicious.
loading...
From one Zoe to another, Thanks Zoe Foster!! LOVE your work, love your books (amazing Face is my go to for all things beauty) and cant wait to see whats next. MWAH x
loading...
noooooooooooooooooo!!!
loading...
What she said…
loading...
We’ll all miss you and your amazing wealth of knowledge and sparkliness!! good luck
loading...
Thanks for the introduction to mac paint pots. My eye makeup has never looked so good (or stayed put for so long).
I also still get compliments on my daytime smokey eye!
I’ll def be a visitor to your blog.
loading...
Thank you so much! As a new mum, hot tips on how to make the most of ones self have been a nice little distraction when I’ve been feeling less than fantastic. And, you introduced me to dry shampoo – you saved me, what more can I say. All the very best for the new adventure. FYI – Brought Amazing Face – LOVED IT. Hope more of that coming soon.
loading...
I am also a new mum and Zoe I can’t tell you how many times at two in the morning I was reading your posts or watching your videos. I also bought amazing face and have told everyone about you! You have also introduced me to Lien and I have nearly achieved amazing eyebrows thanks to her lovely phone calls. My mum recently had a birthday party and I had red lips with bronzer, and also sported a messy top knot thanks to you! Thank you so much Zoe.
loading...
Thanks Cassie! And as for Anonymous below…. your brows look just fanTAStic, I can see them from here.
loading...
boo hoo
so sad to see you leave mamamia Zoe, though I will endeavour to follow your new adventures. Thanks for making beauty so accessible to idiots like me (and one who can’t be bothered reading fashion mags)
x
loading...
Don’t worry, Zoe, I’LL FOLLOW YOU WHERE EVER YOU GO; ’cause that’s what bffs do–even pretend stalker bffs
loading...
You are a wealth of knowledge, and the funniest writer ever!
I hope Fruity Beauty can keep up with all your fans, we will be flocking there by the truckload.
loading...
Oh Zoe, I am going to miss reading your posts every week! You always manage to make me giggle and I hold you primarily responsible for my new found love of skin care/hair care and appreciation for make-up!
I for one, will be frequenting fruitybeauty.
Looking forward to hearing all about your new projects! You’ve touched the lives of many dames and it is something to be proud of. x
loading...
Zoe was the reason I kept coming back. And then incidentally reading other posts. Especially as Zoe’s posts were actually useful and practical. And not to mention funny.
Well, Mamamia…. you need to know that beauty advice is something we all NEED. So best you find us another Zoe. Stat.
loading...
Tears. Best of luck with everything, Zo. Xx
loading...
Devo!
Can’t wait to see what you do next, best of luck!
loading...
Say it ain’t so, Zo(e). Say it ain’t so.
loading...
I want to say a BIG THANK YOU Zoe – you have really changed my makeup bag and you’ve been such a joy to read/listen/watch.
xx Denise
loading...
Well THIS page is now favourited and bookmarked… what a resource!
Mamamia – NEVER take it down!
Thanks for your wisdom, Zoe. You’re a gem x
loading...
Nooooo
loading...
I was so excited yesterday when I saw in that interview you retweeted that Fruity was up and away again- and she’s looking FANCY! I loved your time on MM though, especially the make-up free post! Wasn’t that lovely?! I’m not going to say goodbye in this comment because I’ll be dropping by Fruity Beauty regularly X
loading...
Noooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooo.
loading...
oh No zo this cant be happening!!!!! I looked forward to your articles every week. Noone writes quite like u
xo
loading...
DON’T LEAVE US!!!
Yes, capitals are appropriate for this occasion. My skin thanks you for introducing me to BB Cream. My life is irrevocably changed and the site won’t be the same without you.
I hope to see some guest articles from you in future, because you’re bloody hilarious.
loading...
Byyyeeeee!
I have spent the past (slightly less than a year) joyfully looking forward to Tuesdays and Firdays: when I print off your new article and stick it in the envelope I stickytaped to the back cover of my copy of Amazing Face. These are usually highlighted, underlined with notes on *TRY THIS*. I have absolutely loved your hair tips: I went from always having brown hair to changing it up with balayange and a fringe.
I hope your next venture is everything you want it to be.
And thank you so much, Amazing Face and your mamamia articles have helped me. especially on those days I am feeling a little bit down- doing the hair and applying some bright pink lippie (as per your advice) can help me feel that little bit better.
Big hugs!
J xxx
loading...
GOODNESS ME, Jenna! I’m flozzelbuggled by your effort!
And, thank you so much for your kind words.
loading...
Zoe, thanks for everything, you’ve been great. You’ll be missed round here, but good luck with everything you’re doing next.
loading...
Zoe, you have cost me so much money this year – but I love you for it! From my Clarisonic to my soon-to-be-fitted Invisaligns and everything in between, I’ve never been happier or received quite as many comments on my look.
I’ll be heading over to fruitybeauty immediately and bookmarking the hell out of that sucker!
All the best for the future, and I CAN NOT WAIT to see your wedding photos, in which I just know you’ll look like a radiant goddess. xx
loading...
I wonder how many of us bought our Clarisonics because of Zoe? My skin thanks you Zoe, bookmarking your new blog now.
loading...
So devo you’re leaving!!!!!!! I hope the next gig is even more fabulous… and don’t stop the relationship advice stuff either coz you’re ace at it.
loading...