WHAT IS MAMAMIA?
Why, it’s the very website you’re on right now.
It’s the largest independent women’s website in Australia (though we’re also read by a bunch of men and a lot of people overseas). We’ve got it all, really: news, opinion, social commentary, political analysis, smart stuff, funny videos, clever podcasts, and deeply personal stories.
We reach around 4 million Australians a month. We’re really glad you’re one of them.
How did it start?
In 2007. On our publisher Mia Freedman’s lap. After working in magazines for years, Mia started a blog in her living room so that women had somewhere to go to talk truthfully about their lives. She gave Australian mothers in particular somewhere to talk about their experiences.
But don’t be fooled by the title: The site is so much more than Mama and so much more than Mia now. We have nearly 80 people working here, thousands of contributors, millions of readers, and a reputation for knowing what women want better than anyone in the country.
And we don’t just publish words anymore. We’ve got videos, we’ve got TV, we’ve got podcasts. And with a company moving this fast, you never know what we’ll do next. But we want you around for it.
So what kind of stuff do you publish?
Almost bloody everything and anything. In one day, we might run a priceless anecdote about the time a young woman got “vajazzled” by accident right next to a cheat sheet about what’s going on in Syria. We could share a beautifully written story about stillbirth on our Facebook page moments after putting a funny cat video on our Instagram. We are just that eclectic.
If Australian women are talking or thinking about it, chances are we’ll have an opinion or an explainer on it.
And we don’t pass judgment – we know you want to see a celebrity’s wedding album just as much as you need to know about updates to asylum seeker policy. Basically, we want our wonderful writers to amuse you, inform you, and make you feel better about your lives and the world.
Can you tell me more about what Mamamia stands for?
We are utterly committed to making a difference to women’s lives. We pride ourselves on bringing you new perspectives on the issues but at the same time there are some social justice issues that guide our editorial and we care about deeply.
We believe strongly that women’s representation in the media needs to improve and we should be sending young women and girls the message that HEALTHY is what’s beautiful and not a digitally altered, underweight person.
We put the rights of the child above all else and it’s central to the messages we promote. We are firmly in favour of vaccination and concerned about dangerous practices like free-birthing that put the lives of children in danger.
We speak openly about abuse and mental health issues, we support women’s rights to control their own bodies and we’re committed to a more humanitarian approach to refugees and action on climate change.
And we run this site like a dinner party with girlfriends: with kindness, love, wit, and a no-tolerance policy on abuse.