What is Mamamia?

It’s the largest independent women’s website in Australia. We are news, opinion, social commentary, political analysis, style, relationships, parenting, beauty and healthy, great videos, clever podcasts, and deeply personal stories. We reach around four million Australians a month. We’re glad you’re one of them.

How did it start?

In 2007, on our publisher Mia Freedman’s lap. After years as a magazine editor, Mia started a blog in her living room so women had somewhere to go to talk truthfully about their lives. In particular, she gave Australian mothers somewhere to talk about their experiences.

But don’t be fooled by the title: The site has evolved since then and is now much more than Mama and much more than Mia.

We have more than 100 people working here today, thousands of contributors, millions of readers, and a reputation for knowing what women want better than anyone in the country.
And we don’t just publish words. We are also video, TV and podcasts. And with a company moving this fast, you never know what we’ll do next.

Can you tell me more about what Mamamia stands for?

We are utterly committed to making a difference to women’s lives. We care deeply about social justice and pride ourselves on bringing new perspectives to issues.

We believe strongly that women’s representation in the media needs to improve.

We believe we should be sending young women and girls the message that healthy is beautiful and healthy is not a digitally-altered, underweight person.

We put the rights of the child above all else.

We are firmly in favour of vaccination and concerned about dangerous practices like free-birthing that put the lives of children in danger.

We speak openly about abuse and mental health issues; we support women’s rights to control their own bodies and we’re committed to a more humanitarian approach to refugees and action on climate change.

But while our commitments are serious, we run this site like a dinner party with girlfriends: with kindness, love, wit, and a no-tolerance policy on abuse.