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Major news at Mamamia today. Can you see our beaming faces across the interweb? We’re radiating big happy bandwidth because of this:

Picture 4 Zoë Foster joins Mamamia.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Zoe Foster4 Zoë Foster joins Mamamia.

Zoe Foster

 

 

 

Yes, it’s true. Zoe Foster has moved to Mamamia to be our Contributing Editor and write exclusive beauty content for us, all of us.

She’ll be doing an exclusive beauty post each week from the end of this month as well as other exciting things we’ll be telling you more about in a few weeks.

What do we love about Zoe and why have we been so keen to nab her for Mamamia? The WAY she writes about beauty is so engaging, so normal, so FUNNY, so real, so authentic. Sure, it’s just lipstick and mascara and shampoo but Zoe brings it to life with her wit, her approachability and her innate understanding of the exact things we ALL want to know.

Some of Zoe‘s most popular guest beauty posts on Mamamia include the following (none of which have dated by the way so bookmark to watch them later):

-How celebrities prepare for the Oscars
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The 20 beauty products Zoe Foster would pay actual $$ for.
-Zoe Foster’s eye make-up bootcamp (video)
-Zoe Foster talks hair trends & how to break up with your hairdresser (video)

But wait, there’s more.

Amazing face 380x476 Zoë Foster joins Mamamia.

Zoe's amazing book, Amazing Face

Zoe‘s warm and witty writing style isn’t limited to beauty. Over the past few years she’s also written some other killer posts including:

- All women really want is a cup of fuc*ing tea
- Inside the life of a WAG. By Zoe Foster (who never wants to be one again).
- Does moving in together change everything? For better or worse?

As you may have guessed, I’m mad about the girl. MAD ABOUT HER DAMMIT. She is just so, so talented and if you haven’t yet bought and devoured her book Amazing Face well then, run don’t walk here to get yourself a copy (and a couple extra for your girlfriends). I’m yet to meet a woman who has read that book and not said “It changed my life”. Hyperbole? Not even.

I know you’ll want to join me in welcoming Zoe to Mamamia, officially. She’s on holidays at the moment before she returns to Australia after a few months in NYC but I know she won’t be able to resist logging on to see how the news has been received by y’all and she’ll be reading comments so be sure to leave one!

Here are some of Zoe’s other books, all of which are available on Booktopia here….

Zoes books  Zoë Foster joins Mamamia.

Air Kisses, Playing the Field and Textbook Romance (written with Hamish Blake)

And here’s our favourite Zoe video.

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Comments

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143 Comments so far

  1. Pingback: The Rise of the Online Magazine | Tick Content Blog

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    AlexAustralienne

    So excited!!

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    speccygirl

    welcome Zoe- as someone who’s been VERY intimidated by the world of makeup (my mum never taught me the skills and neither has anyone else really) I have to say your book looks very accessible and helpful for us ordinary women who would just like to look a little more polished without spending hours in front of the mirror. I must get around to buying Amazing Face, reading it and using it. Congratulations and every success during your time with MM.

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    MelB

    Just wrote rather a long post about Zoe’s appointment & it hasn’t appeared :(
    Oh well – try again……..was so curious about where Zoe was off to post-Primped & now all is revealed & I’m so excited to be able to read her beauty posts on MM. Reading Amazing Face right now – fantastic to look at as well as read!!

    Thought of you straight away Mia & how excited you must be to work with Zoe again.

    Great news :) Apologies if I end up with 2 similar posts now but didn’t want to take the chance of having no comment on here about such a big moment for the MM team & readers.

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    MelB

    Well, well, well….was most curious about where Zoe was off to post-PRIMPED. Mystery solved & so so happy to be able to read Zoe posts twice weekly on MM. Reading Amazing Face right now & enjoying it immensely. Love the appearance & size of it too – really easy to hold…v.important for maximum reading enjoyment. The marker ribbons are an awesome feature!

    I straight away thought of how excited you must be Mia, knowing of your history with Zoe & now to be working together again.

    Great news!!!

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    edlie

    I forgot to add – PLEASE may we see more of the gorgeous and always uber cool kitty Meowbert?

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      Melissa J

      YES!! Meowbert is the second cutest cat in the world (second to my cat, obviously)

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    erinloves

    I breathed a great big sigh of relief once I read this.
    I thought she was gone for good once she left the Primped world! But no! Here she is, so here I am. MASSIVE fan of Zoe.
    I think she should start selling ‘WWZD’ bracelets … what WOULD Zoe do?

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      aleced

      I would totes buy a WWZD bracelet – it’s just what the world needs!

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    kforkarli

    Phew! I was heartbroken to hear Zoe left primped but am SO glad she’s here! A great addition to an excellent team. I’d like to see her tips for changing from brunette to blonde (in hope that it will give me the confidence to make the move!)

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    rosie

    Welcome to MM Fosters!

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    Jane DJ

    I’m Not Young and Zoe’s video taught me how to use eyeliner, and I brought an angled brush and tried it and by God, it was Not Hideous, and I got Compliments!! Looking forward to her input !

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    ashamasha

    *sigh*

    I’m gonna need to get the limit increased on my credit card now

    ….soooo knowing how much free stuff gets thrown beauty editors way….perhaps there may be extras floating around for giveaways?? #coughcoughblatantbeggingpost :P

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    Acacia

    Squeeeeeeeee!!! Zoë, I’m so happy I can continue to read your outstanding beauty advice on Mamamia! :) I knew we Primpers would follow you somewhere!!! Looking forward to your Mamamia articles! :D

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    Gemma

    Awesome news! I read Amazing Face and trawled through the primped archives and i have just amassed so many useful products!

    gah! it’s crazy. I wonder if Zoe can do a post on how to organise/keep track of your makeup. though i suspect that no post can teach me moderation…

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    fab12

    one word….woohooo!

    Thanks Mia and team…

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    Y

    Another asset to the Mamamia team. I love Zoe’s humour and easy-to-follow advice on all things beauty. Such a talented and beautiful woman, I can’t wait for the bi-weekly posts!!

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    dkmum

    I suppose this was inevitable, but still very exciting. Happy days!
    Looking forward to your wisdom and wit Zoe!

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    zomg

    A reason for me to start reading mm again!

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    Krit

    We love Zoe, yay!

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    Penguin

    Fantastic! Look forward to those weekly posts.

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      Mia

      Twice weekly! Twice!
      Zoe is going to do one written post and one video where she answers a MM reader question (NO, Lana, Bec, Nat, Lucy and Nicky….you MAY NOT jump the queue).

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        Anonymous

        oh i nearly peed with joy reading this.

        Zoe – please please please can we talk face lasers? I think i need lasers for pigmentation/acne scarring/red stuffs. which laser can i get (and still go back to work the next day?)

        thank you!!!!!!!!!

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          ashamasha

          pssst…..just quietly, I got IPL done on my face for exactly those reasons….bombalicious!! felt like a sunburn first time (and looked pinky red sunburnish for a couple of hrs after), and had pigmentation come to the surface and flack off a few days later (looked like tiny freckles)…2nd time? nada…could’ve gone straight back to this office, it’s great stuff!

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    LindaS

    Day. Made.

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    Rose

    I’d like to see more of her posts on relationships too, not just beauty! Loved the ‘to move in or not to move in’ one.

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    5ft0

    Just logged onto this and it’s such great news! Like many others, I was so bummed when Zoe wrote her farewell letter on Primped yesterday. Good to see you here!

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    Joanne

    Squealing and dancing!

    Welcome Zoe :o )

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    El Belle

    Yay, I was so bummed yesterday when I read her last post on primped!

    Ahhh, so happy :) Zoe is the best.

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    Anna

    One (large) word to say……

    YAAAAAAAAAAAAAAAAAAAYYYYYYY!!!!!

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    roserusso

    Very excited!!! Welcome Zoe, you are a breath of fresh air. I’ve read all your books and have many post it notes all through Amazing Face. I learnt how to use concealer properly by you and to invest in tinted moisturiser (an absolute god send!!)

    You are awesomesauce! Can’t wait to read your posts on MM :)

    xxx

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    YoungVintage

    Yay! This has made my day!! :)

    I was so sad when I read her last post on her Primped blog – so this is AWESOME news!!

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    hannahfromsa

    welcome Zoe! Luuuurve your beauty writing!

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    Emmat

    YAY! Welcome Zoe! Cat and piglet memes all round!!! xx

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    Vness

    Great news! Thanks to your intro to Zoe here I have built up a fantastic makeup stash and created a super quick routine to make me look fab each morning!
    One question for Zoe – what can I do to reduce my ‘prominent’ blackheads?

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    ingy

    Woohoo, I am so excited:)

    Was sad when you left primped Zoe but I am pleased I can still read the latest beauty news in a way only you can deliver.

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    nyreebuchanan

    This is the best news I’ve heard all day! I was so sad when it was Zoe’s last blog on Primped last week, but this is amazing! Combining my two favourite girls… Zoe and Mia!

    Yay!

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    Simonata

    What awesome news. Love zoe. Love MM. Good day.

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    Beauty Junkie

    BEWDY!

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    Zoe

    Awesome, awesome, awesomeness.

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    amy1

    I think I just weed my pants a little bit with excitement…. My bank account on the other hand is less than enthused.

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    melbourne13

    So excited. Zoe is frickin amazing!!

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    Rach

    Woooooo! When I read Zoe was leaving primped.com.au I was devastated! But not anymore – my two favourite gals, Mia and Zoe, both at the same site. Perfection.

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    Mel

    Yay!!! This is wonderful news :) Zoe is so talented.

    I really need as much advice as I can get especially since i’m at the stage where a number of my favourite make-up and skincare products have been discontinued and my skin is changing again- getting to late twenties. I also want to know more about how to care for my skin in the different seasons. I find that I have to change products as the seasons change but I haven’t got it right yet.

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    JosieY

    OK, I give in, I’ve finally ordered the bloody book! It had better change my life… :) Welcome Zoe, look forward to hearing from you soon.

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    Nicky Champ

    Best. News. Ever.

    I can’t wait to bombard Zoe with even more beauty questions…

    Welcome Zoe!

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    Zoe! (Foster!)

    I am absolutely, categorically, definitely not meant to be online (Holiday Rules, you see) but of course a heady mix of vanity and curiosity forced me to snerch a peek at this post.

    And then I was rewarded with a mountain of gorgeous, welcoming, radiant, exciting comments!

    And then I felt absolutely marvellous! Even if I did accidentally get sunkissed (“pashed”) today despite militant and excessive sunscreen application. (Fun fact: Being in the shade doesn’t do shit.) (Sun fact: See previous fact.)

    So thank you, all of you. I’m looking very forward to writing for Mamamia/bossing you lovingly into outrageous and entirely flattering new shades of eye shadow.

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      ReplyPaid

      Yay! Great news. Welcome Zoe. I love the steps that this site keeps taking. Strong work, MM. Really looking forward to Zoe’s contributions. xx R

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    juliemond

    I love Zoe and her book is funny and fantastic and I am really glad she is coming to Mamamia. But I combine her advice with that of Paula Begoun and her Beautypedia website. Paula looks at the chemistry and spin behind makeup and skincare and recommends products based on science as well as aesthetics.
    This is just a thought for those who are newbies and are not sure what to spend their money on, or don’t have much to spend in the first place. You also have to think about packaging, if a product does what it is supposed to and if it is good value!
    Sorry, just my two cents!

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      Lulu #2

      i love the sound of zoe’s book but every time i go to buy a new ‘beauty’ product i get informed from another direction of all the nasty chemicals (that don’t appear to be regulated) in said products and make the decision to not buy…….so please lets hope zoe can give us some great tips on products that will be good for our skin (and dare i say self esteem ;) ) but not bad for our bodies!!
      http://www.huffingtonpost.com/laura-turner-seydel/toxic-chemicals-cosmetics_b_992631.html

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    Anonymous

    Best Thing To Happen. Ever.

    Beyond myself with excitement

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    cathknijnenburg

    Half way through Amazing Face and yes, buying copies for girlfriends! Converted. Excited. Yay!

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    ber

    yay! i love the foster!

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    Anonymous

    Just when I thought Mamamia couldn’t get any better!!!!
    Fabulous news!

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    willowtree

    Loyal follower of Zoe’s. Was so sad to hear she was leaving Primped but so excited to still be able to keep up to date with her fabulous and humour filled blogs.

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    Kristalill

    Oh i so guessed this!!!!
    I saw on twitter you were breaking big news today, i put 2 and 2 together and got 4!

    I am sooooooo excited for this, Zoe ignited my passion for cosmetics, for which my bank balance hates her for!

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      Belle

      snap! i figured she was coming here as soon as i saw Zoe write she’d still be blogging.
      good stuffs!

      Zoe, if we write questions, can you answer more? I have a HUGE amount to ask xxxxxxx

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    May

    Awesome! Like a lot of other commenters, I was sad when I saw she was leaving primped, and glad I can still get my fix here! Mamamia will be my new one stop shop! Although it just makes me even more jealous of all the lucky sods who work at MM :)