Cancel culture isn't what it used to be.
And getting cancelled and staying cancelled are two very different things.
Sure, badly behaved influencers experience backlash... but it ends up being more like whiplash, and it's far from career ending, as they disappear for a while only to reemerge, more influential than ever.
Some simply move to a new social media platform and carry on. Others down tools for a couple of months and then reappear like nothing happened. And then there are those who refuse to get off the fame train at all, while we're just over here trying to remember how they became famous in the first place.
Watch: The definition of cancel culture, according to Merriam-Webster Dictionary. Post continues after video.
Makeup artist and YouTube veteran Jeffree Star has experienced multiple fallouts over the course of his career. Yet despite controversy after controversy (not to mention the subscribers and contracts lost along the way) he seems to bounce back without so much as smudging his lipstick.
At the height of his popularity, the Orange County native had more than 20 million subscribers across his social media platforms, and in 2019, he was the fourth-highest paid creator on YouTube. But he also courted a string of scandals, cancellings and comebacks to rival any other influencer.