About Mamamia

Mamamia is a media company with a purpose: to make the world a better place for women and girls.

We do that through the written, podcast and video content we create every day that make women feel heard, seen and understood. We do it by promoting women's businesses - Lady Startups - and by directly contributing a portion of our profits to the education of some of the world's most disadvantaged girls.

The Girl 1000 Project

Every click, every view, everything you listen to or watch on Mamamia, and every time you interact with our brand partners, you are helping to fund girls' education and changing lives through our charity partner, Room to Read.

Room to Read transforms the lives of girls in low-income countries by focusing on literacy and gender equality in education. Working in collaboration with local communities, partner organisations and governments, Room to Read develops literacy skills and a habit of reading among primary school children, and supports girls to complete secondary school with the relevant life skills to succeed in school and beyond.

Mamamia's goal is to be funding 1,000 girls in school each and every day, by June 2020.

What we don't do at Mamamia

We don't support the paparazzi economy that profits from predominantly male photographers stalking and harassing predominantly female celebrities and their children. This means we don't purchase or publish images of celebrities that are taken without their knowledge or permission.

How we started

Mamamia was founded in 2007 as a blog by Mia Freedman, (not a "mummy blog", despite the fact that its founder had both a uterus and an Internet connection), a former magazine editor who had helmed iconic titles such as Dolly, Cosmopolitan and Cleo for a decade.

Mia was joined by her husband as Co-founder in 2008, and together they have built Mamamia into Australia's largest women's media brand: with around 80 (predominantly female) staff, millions of monthly readers and millions more listeners to their podcast network, which consists of 21 different shows, 20 female hosts and is the largest women's podcast network in the world.

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