It's called buttercream-honey hair, and it looks as delicious as it sounds.
The trend was spotted by the wonderful Kee Reece on this week's You Beauty podcast - and it all started with our good friend Beyoncé.
Watch: Ricki Lake opens up about her struggles with hair loss. Post continues below.
Her longtime colourist Rita Hazan (who also looks after Sydney Sweeney and Jessica Simpson), sat down with Who What Wear to talk through her favourite products and - of course - Beyonce's new colour she's been sporting post her European and North American Renaissance tour.
Here's everything to know.
What is the honey blonde hair trend?
Hazan described it as a new take on Bey's signature sun-washed blonde colour, describing it as "Chantilly", which she said is a "creamy blonde with a little warmth to it - [almost] buttercream-ish."
"The Renaissance Tour is over, and now, she needs more of a warm, neutral colour, especially for fall," she told WWW.