The celebrities have settled on a new hair trend...and it's actually achievable.

Please take a seat. Because we need to talk about Beyoncé, Rihanna, Kim Kardashian and the hair trend that everyone seems to be wearing now.

It's called buttercream-honey hair, and it looks as delicious as it sounds.

The trend was spotted by the wonderful Kee Reece on this week's You Beauty podcast - and it all started with our good friend Beyoncé.

Watch: Ricki Lake opens up about her struggles with hair loss. Post continues below.

Video via CBS

Her longtime colourist Rita Hazan (who also looks after Sydney Sweeney and Jessica Simpson), sat down with Who What Wear to talk through her favourite products and - of course - Beyonce's new colour she's been sporting post her European and North American Renaissance tour. 

Here's everything to know.

What is the honey blonde hair trend?

Hazan described it as a new take on Bey's signature sun-washed blonde colour, describing it as "Chantilly", which she said is a "creamy blonde with a little warmth to it - [almost] buttercream-ish." 

"The Renaissance Tour is over, and now, she needs more of a warm, neutral colour, especially for fall," she told WWW.


We also have Rihanna, who arguably 'started' the trend.

Making post-baby hair transformations a new thing we all want to do, the singer was recently spotted out for dinner with uber-long, honey-blonde hair. Worn sleek and parted in the middle, her new look was giving out some serious naughties vibes.

It's wildly different from the darker hue she's been wearing as of late - but Ri is a true hair colour chameleon and pulls off everything (remember when she went bright red?! Ugh).


Like, can we just...

And finally, there's Kimmy. 

Kim Kardashian has also recently debuted long butt-length honey-blonde hair at the 2023 GQ Men of the Year Awards in LA, styled straight and worn in a middle part (just like Ri!).

Kim Kardashian debuts her honey-blonde hair at the Man of The Year GQ red carpet. Image: Getty.


The colour has been labelled the 'Rihanna effect' by InStyle - and you're about to see the trend pop up everywhere this summer.

As co-host Kee Reece (who is also rocking the honey-blonde colour, might we just add) said on You Beauty, "What's that saying, once is chance, twice a coincidence, three times a trend? Ok, I made that up. But call the bees because we're stealing all of the honey!"

Why is honey blonde hair trending?

While lighter hair coming into summer isn't anything groundbreaking, it's interesting to see a hair trend like this coming out of the Northern Hemisphere in their chillier autumn/winter season - it's usually the other way around!


Meaning? Maybe we'll see this trend pop up post-summer, too.

Either way, there's no denying this trend will see a shift from ashy blonde and platinum blonde hues - which although flattering on all skin types, can be pretty tricky (and expensive) to upkeep.

The great thing about the honey-blonde hair trend is that it's perfect for those who want to switch it up and try something new, without going for an extreme hair transformation

While it'll of course depend on your current colour (and skin tone), Hazan told WWW her general rule of thumb for this colour is to go one to two shades darker than your current shade. 

For example, for those who have dirty-blonde or light-brown hair, Hazan said leaning into a shade or two darker can add a new level of depth to your hair. 

"Ask for some contrast and dimensions with your highlights. You can add lowlights to create the contrast one to two shades darker. Keep the colour tones buttery and golden."

Obviously this isn't the kind of thing you want to try to do at-home with a box-dye because it just... won't work. So, take these notes to your colourist and go forth, honey!

Would you try the honey-blonde hair trend? Share with us in the comment section below.

Feature Image: Getty.