It’s been 15 years since crowdsource review site Yelp launched, and in that time, the company has collected a vast amount of data about people’s Googling habits. From searching for local hairdressers to sourcing the best dog walkers, our collective ~research~ has been thoroughly collated and mined.
Scary as that may be in the age of oh-I-didn’t-know-I-opted-in-to-that surveillance, on a lighter note, it’s also led to some fascinating insights about our changing beauty habits.
The website has released a list of the most popular beauty treatments (by mentions in reviews on Yelp) from 2005 to 2019. And boy, is it a walk down memory lane.
Let’s take a stroll, shall we?
According to the report, Lash Tints were all the rage in 2005, as were Brazilian bikini waxes and – wait for it – tanning beds.
We’re going to put that down to our beauty icons of the time, like the perma-tanned Paris Hilton and Nicole Richie, whose show The Simple Life aired from 2003-2007.
