Kris Jenner ’s got nothing on Rihanna.

The singing superstar, beauty mogul and designer is embracing her Mum Era more than any celebrity before her – and her babies are reaping the benefits too.

And over the weekend, TMZreported the singer and her partner A$AP Rocky welcomed their second child into the world earlier this month.

Their first child, a son named RZA Athelston Mayers, was born in May 2022 while their second child, another son whose name also begins with 'R', was born on August 3 in Los Angeles.

Before even being born. RiRi and A$AP Rocky’s baby number two was the star of Louis Vuitton’s newest campaign. Yes, the little chickadee was front and centre, surrounded by a stack of monogrammed LV bags, carried by the babe’s very famous mother.

The campaign was orchestrated by another musical genius, Pharrell Williams, who was appointed the French label’s Men’s Fashion Director in February.

“LOUIS VUITTON MEN Spring-Summer 2024,” he captioned a snap of himself standing in front of the giant advertisement. Poor Pharrell was dwarfed by the world-famous impending arrival.

The baby's first fashion campaign is impressive, especially since said baby wasn't even out of the womb yet. But that wasn't all #2 accomplished during his first few months in vitro.

In February, #2’s impending arrival was announced when he performed at the Superbowl Halftime Show. He helped Mum perform the classics, like ‘Only Girl In The World’, ‘Rude Boy’, ‘Umbrella’, ‘Diamonds’, and ‘B**ch Better Have My Money’.

We imagine the babe will soon be stating the latter as its first words, given how much fabulous unpaid labour he has been forced into prior to its due date. Really, RiRi only deserves 10 per cent, a la Kris Jenner.

Upon the pregnancy reveal, which was watched on by tens of millions across the globe, Rihanna’s baby bump went viral and started trending on Twitter. Was there even an NFL game that day?

Here’s what else RiRi and A$AP’s mini were up to in Vitro:

In March, the singer and baby bump attended the Oscars. Was the Superbowl not big enough? Rihanna, who sung ‘Lift Me Up’ for theBlack Panther: Wakanda Forever