Go-To has been around for a decade. Here’s a ranking of their 18 best products.

Beauty & Health Editor

March 25, 2024

In case you haven't been slinking around the internet, Go-To just hit double digits: it's 10 years old. Which doesn't seem right because it only came out, like, yesterday? And we're all still 21?? So. Anyway, it's a huge milestone — and Go-To fan or not, you have to admit that the buzz around this brand and everything they do is LEGIT.

Whether you want to put it down to the fuss-free approach to the often (always) complicated game of skincare, the cute packaging or the fact that everyone is just utterly *obsessed* with Zoë Foster Blake, Go-To's products are slowly taking over the world.

Watch: Want luminous skin? Of course you do. We all do. Here are three steps to achieve glowing skin. Post continues below.

Video via Mamamia

So, you know what we did? We thought it would be fun to pull together a ranking of all the best Go-To products kicking around.

Big fan of ZFB? Listen to No Filter, Mamamia’s podcast where Mia Freedman interviews Zoë Foster Blake about her life, relationships and how she kick-started her career. Post continues after podcast.

In celebration of Go-To's 10th birthday, here's a list of the best Go-To products, and why people love them so much:

Erin Docherty

Beauty & Health Editor

March 25, 2024

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1. Face Hero Face Oil, $45.

There's no surprise here — she's obvs the queen of the whole gang. People are nuts about this stuff. It the brand's bestseller, and we can totally see why.

It’s deeply hydrating, deliciously lightweight, full of essential fatty acids, antioxidants and vitamins (lotsa good stuff), sinks in quickly and keeps skin happy. It's also great for irritated skin.

Just scroll through the reviews on Mecca and you'll see tons of five-star ratings, along with words like 'hydrating', 'soothing', 'perfect for sensitive skin' and 'great at rollerskating'.

Here's what some of the staff at Mamamia love most about Face Hero:

"Face Hero is my all-time favourite because I have oily skin and never thought it was wise to put more oil on, but it's actually so nourishing. The texture is luxe and smells good, and I feel like it's the only oily serum type thing I can use in the AM. I think it's done a lot for my acne scarring too. It's one of those products I really notice when I'm NOT using it. 10/10." - Emma.

"It smells beautiful and is really moisturising. Probably the best facial oil I've ever used." - Clare.

"Face Hero is my holy grail product! If I could only use one skincare item for the rest of my life (excluding sunscreen) this would be it. It's so nourishing, makes my face glow, and smells amazing." - Simone.

2. Much Plumper Skin, $48.

Have you tried it? Ugh, it's so good. Probably my personal favourite, tbh. Really! It's that good.

It's a hydrating serum and my dry skin absolutely froths over it. It contains four different types of hyaluronic acid, provitamin B5 and peptides — a big fat hydration sandwich. It feels incredibly lightweight on the skin, absorbs fast, and instantly hydrates and plumps your skin.

Now, there are a lot of hyaluronic acid serums out there — and as a beauty writer I've tried my fair share of 'em. But this isn't one of your run-of-the-mill hyaluronic acid serums. It's a great multi-tasker when it comes to not only improving skin texture but also minimising the appearance of ageing.

Wanna find out more? You can read my whole review on Much Plumper Skin, here.

3. Very Luxe Face Cream, $79.

In case you missed it, Go-To dropped a fancy new moisturiser into our routines last year. Great for dry or mature skin types, it's formulated with ceramides and humectants and works to fight the signs of dehydration while minimising the appearance of fine lines and wrinkles.

Rich and lush in texture, it envelops your skin in lasting hydration, making it feel soft and plump. Between the jazzy packaging and the good stuff inside, it's a beautiful addition to any routine.

I personally love how it gives my dry skin a big hug of long-lasting moisture, keeping it hydrated, plump and glowy. It's a little pricier than my usual face creams, but it does feel fancy and expensive. I love how it looks under makeup, the ingredients and how it makes my skin feel.

4. Glow Exfoliator, Gentle Exfoliator, Clarifying Exfoliator, $40 each.

In case you've been snoozin', Go-To has a whole suite of exfoliating toners — depending on your individual skin type and concerns.

There's Gentle Exfoliator, which is formulated with lactic acid and PHA to remove build-up and impurities without upsetting your skin, Glow Exfoliator, which has glycolic and mandelic acid in it, to improve skin tone and luminosity, and Clarifying Exfoliator, made with BHA and Willow Bark to clear congested skin and minimise breakouts.

I'm a Gentle Exfoliator girl myself, and I love how it's designed with sensitive skin and beginners in mind. It sloughs off dead skin and prevents impurities, while making your skin feel smooth and soft.

As for the Glow Exfoliator, one Go-To review reads: "Was really surprised with how this brightened and smoothed out my skin. Would recommend!"

On the Clarifying Exfoliator front, another reviewer said: "Ever since I started my new skincare routine I have notice my pores have gotten smaller and my skin is glowing."

'Nuff said.

5. De-Crease Retinal Eye Serum, $55.

According to Zoë, an eye cream was actually one of Go-To's most requested products — so, she made one! And a very good one at that. More specifically, one with vitamin A in it — because if you're going to use an eye cream you wanna know it's actually going to work.

It's a retinal eye serum (btw, retinal is faster and more potent than retinol and is more tolerable for sensitive skin) and it also contains a bunch of other really fantastic ingredients, including peptides — which promise to visibly lift and firm the eye area. It also includes soothing and brightening niacinamide (also known as vitamin B3) and mushroom extract to protect, hydrate and plump your eye area.

It feels lovely and lightweight on the skin and although it comes in quite a wee tube — a little goes a long way (one pump did both eyes). It's also delightfully non-sticky and sinks in really nicely, making eyes look brighter, fresher and smoother.

You can read my full review here.

6. Juicy Gel Cleanser, $39.

With soothing ingredients like cucumber extract to hydrate and plump, and aloe vera to combat dryness, this gentle gel cleanser sounds like a really good time for a flake like me (and probably you too).

On Instagram, Zoë Foster Blake wrote, "I love our moussey queen, Properly Clean. We’ve had over a decade of cleansing together. But at 43, I was ready for something more replenishing."

"It’s a matter of preference! Choose your own cleansing adventure. But definitely give Juicy Gel a squeeze. That cucumber smell, that gorgeous gloopy lather… you’ll fall fast and you’ll fall hard."

Yes! More love for the dry and over-40s-skinned gals! How good.

It leaves your skin feeling soft and clean and not the slightest bit dry or tight.

7. Fancy Face Nourishing Oil Cleanser, $45.

While double-cleansing isn't really a necessary step for everyone (we asked a dermatologist about the whole double-cleansing myth), if you enjoy the process and it benefits your skin, this swanky nourishing oil cleanser is a great option.

It's packed with a bucket load of botanical plant oils antioxidants and essential fatty acids, and won't leave your skin feeling tight and dry post-cleanse (cause how much does that suuuck?!).

"Fancy face is amazing. I still don't understand how an oil cleanser works, but it does. Smells beautiful and gets everything off." - Clare.

8. Exfoliating Swipeys, $46.

Tried them? You might want to. Especially if you have sensitive skin and struggle with acids and stuff.

Cause sometimes scrubbing your face or using a bunch of chemical exfoliators can make your skin irritated and cross. Which is hard, because we all know it's an important step.

Exfoliating Swipeys are sweet little pads that combine the goodness of lactic acid (the most gentle acid of the bunch), with essential oils — meaning it will remove dead skin from your face, but not leave it red and raw.

Plus, they make exfoliating your face *uber* satisfying: "I like that they're textured and you can actually SEE what's coming off your skin." - Jessie.

9. The Repair Shop, $50.

Please meet Go-To's nourishing mask: The Repair Shop.

It's good for all skin types, but it's especially magnificent for someone with dry, tight, sensitised or stressed skin.

You're supposed to use it one to two times a week after cleansing, leaving it on for 10-15 minutes and then gently removing with a warm cloth, before following with serums, oils and creams.

I really like this mask, and it's become one of the staples in my routine. It makes my skin look fresh, plump, less red and just... better.

Need more deets? I wrote a whole review on The Repair Shop, here.

10. Very Useful Face Cream, $41.

If you're looking for a nice, lightweight, everyday moisturiser — this guy is a really good option. Especially if you have dry skin:

"The Very Useful Face Cream works an absolute dream on my super dry skin. It's quite thick, but absorbs quickly and is infused with a bunch of oils which makes me feel like it's doing something special." - Emma.

Those lovely replenishing oils and butters help to make dry skin feel soft and happy. What you might not notice is that Very Useful face Cream also contains antioxidants — meaning it'll protect your skin from annoying free radicals (like pollution, toxins etc.) that cause ageing. We hate those guys.

11. Much Brighter Skin, $59.

If you're a dame with a face, chances are you're probably partial to bright, glowy skin. Yes? Then you need to become acquainted with Much Brighter Skin.

Formulated with ingredients like sodium ascorbyl phosphate, (a non-irritating form of vitamin C), niacinamide and kakadu plum, it's a glow-inducing serum that's good for every skin type.

If you haven't tried vitamin C before, or struggle to work it into your routine without burning your face off, get around it.

12. Transformazing Sheet Mask, $9.

You know when you have an event or something on and you want to make your skin look all glowy, plump and like you actually drink water (HA!)? This is your guy!

Transformazing Sheet Mask is perfect for thirsty, sad, hungover or tired skin because it contains lots of brightening, hydrating and healing ingredients to help pep up your complexion.

"The sheet masks are divine. Keep some in the fridge. Pop on before a big event. Instantly glowy and lovely." - Emily.

"Can’t go past the face masks - they always make my skin feel amazing and dewy and healthy. Great to wear before a wedding." - Lize.

13. Prep Step, $29.

Prep Step is a hydrating mist that's formulated with ingredients like hyaluronic acid along with wild rosella extract, and Tasmanian pepper berry and leaf (sounds fancy!).

Not only will it boost hydration, calm and soothe the skin, but it'll also help prime your skin for better product absorption. Because as all good skincare afficionados know — slapping serums on dry skin is like using a dry sponge to wipe a table. Not ideal.

This spray is like the bones of your skincare routine. You basically spritz it on before serums, exfoliators, masks, or moisturisers. Hence the whole 'prep step' thing. You can even use it before applying your foundation to amp up the hydration and glow.

14. Lips! Lip Balm, $15.

Fact: Everybody loves a good lip balm. And this one is a real goodie. Why? Because it won't make your lips look drier and flakier as the day goes on. How good!

"I keep this lip balm at my desk and just reapply during the day, it's very moisturising and it's SPF15. I've never had a lip balm that had SPF before this one." - Jess.

It contains things like lanolin, nourishing apricot kernel, avocado, almond, *breathes*, evening primrose, vitamin e and jojoba oils to keep your lips nourished and soft throughout the day.

15. Properly Clean Facial Cleanser, $31

This silky mousse is one of the OG Go-To products and it LOVES to tackle the dirt on your face. It contains things like willow bark extract (sounds weird but it is basically a really gentle version of salicylic acid) to make sure your skin is thoroughly cleansed, but not unbalanced (aka it won't strip away all those do-good natural oils!)

"This is about the only foaming cleanser that doesn't feel stripping at all and actually leaves my skin feeling somewhat moisturised." - Emma.

16. The Removalist, $48.

This is one of the latest additions to Go-To's growing skin-friendly family. It's a detoxifying clay mask that works to give your pores one big ol' clear out, without that tight feeling.

This new contender boasts a whole heap of antioxidants to brighten, hydrate and protect your skin. It's also purple and smells like berries, so that's cool too.

17. Exceptionoil Body Oil, $51.

Multi-purpose products are a solid 10/10. Exceptionoil is a do-it-all product that nourishes, soothes and conditions the skin, nails, heels, cuticles and hair - you name it, she can do it.

This guy is great for dry, thirsty skin and to tackle those annoying 'rough bits' everyone gets. You know the ones.

18. Skin Party, $34.

Skin Party. Have you heard of her? Packed with hydrating oils, antioxidants and essential fatty acids, it promises to soften even the driest, most delicate, or dehydrated limbs.

Sounds pretty good, right?

What's your favourite Go-To product? Share with us in the comment section below.

This post was originally published in November 2020, and has since been updated with new information.

Feature image: Instagram/@gotoskincare.

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