beauty

Zoe Foster Blake just sold half of Go-To for $89 million. We ranked her 11 best products.

In case you missed it (where've ya been?), in quite possibly the biggest beauty boss news ever, Zoë Foster Blake has sold an $89 million stake in her cult Aussie brand Go-To Skincare.

CASUAL.

Beauty and wellness group BWX (the company who own brands including Sukin and Andalou Naturals) snatched up a 50.1 per cent share of the Go-To pie, which includes the brand's original peachy-coloured line, as well as men's brand ‘Bro-To’ and children’s product range ‘Gro-To’.

"When we embarked on this process we wanted a compatible, like-minded partner who was culturally aligned, shared our values on sustainability, inclusivity and quality, really ‘got’ our brands, and who could assist in unlocking Go-To’s international potential,” Foster Blake said to the SMH.

“BWX immediately made sense. They live and breathe skincare and have a proven track record globally.”

So, sounds like the brand has plans to expand on an international scale. Meaning? You can finally stop shipping over products to your Go-To-obsessed cousin overseas. How good!

Watch: Want luminous skin? Of course you do. We all do. Here are three steps to achieve glowing skin. Post continues below.


Video via Mamamia

Whether you're a Go-To fan or not, you have to admit that the buzz around this brand and everything they do is LEGIT.

Whether you want to put it down to the fuss-free approach to the often (always) complicated game of skincare, the cute packaging or the fact that everyone is just utterly *obsessed* with Zoe Foster Blake, Go-To's products are slowly taking over the world.

Big fan of ZFB? Listen to No Filter, Mamamia’s podcast where Mia Freedman interviews Zoë Foster Blake about her life, relationships and how she kick-started her career. Post continues after podcast. 

So, you know what we did? Being the gorgeous, curious, listicle-loving folk that we are, we thought it would be fun to pull together a ranking of all the best Go-To products. Whaddya say?

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Here's a list of the best Go-To products, and why people love them so much:

1. Face Hero Face Oil, $45.

There's no surprise here - she's obvs the queen of the whole gang. People are nuts about this stuff. It the brand's bestseller, and we can totally see why. 

It’s deeply hydrating, deliciously lightweight, full of essential fatty acids, antioxidants and vitamins (lotsa good stuff), sinks in quickly and keeps skin happy. It's also great for irritated skin.  

Just scroll through the reviews on Mecca and you'll see tons of five-star ratings, along with words like 'hydrating', 'soothing', 'perfect for sensitive skin', 'great at rollerskating'.

If all this isn't enough, the brand recently dropped a bougie XL version of the bottle. So, there's that too.

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Here's what some of the kids at Mamamia love most about Face Hero:

"Face Hero is my all-time favourite because I have oily skin and never thought it was wise to put more oil on, but it's actually so nourishing. The texture is luxe and smells good, and I feel like it's the only oily serum type thing I can use in the AM. I think it's done a lot for my acne scarring too. It's one of those products I really notice when I'm NOT using it. 10/10." - Emma.

"It smells beautiful and is really moisturising. Probably best facial oil I've ever used." - Clare.

"Face Hero is my holy grail product! If I could only use one skincare item for the rest of my life (excluding sunscreen) this would be it. It's so nourishing, makes my face glow, and smells amazing." - Simone.

2. Fancy Face Nourishing Oil Cleanser, $45.

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While double-cleansing isn't really a necessary step for everyone (we asked a dermatologist about the whole double-cleansing myth), if you enjoy the process and it benefits your skin, this swanky nourishing oil cleanser is a great option.

It's packed with a bucket load of botanical plant oils antioxidants and essential fatty acids, and won't leave your skin feeling tight and dry post-cleanse (cause how much does that suuuck?!).

"Fancy face is amazing. I still don't understand how an oil cleanser works, but it does. Smells beautiful and gets everything off." - Clare.

3. Exfoliating Swipeys, $46.

Tried them? You might want to. Especially if you have sensitive skin and struggle with acids and stuff.

Cause sometimes scrubbing your face or using a bunch of chemical exfoliators can make your skin irritated and cross. Which is hard, because we all know it's an important step.

Exfoliating Swipeys are sweet little pads that combine the goodness of lactic acid (the most gentle acid of the bunch), with essential oils - meaning it will remove dead skin from your face, but not leave it red, raw and pissed off.

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Plus, they make exfoliating your face *uber* satisfying: "I like that they're textured and you can actually SEE what's coming off your skin." - Jessie

4. Very Useful Face Cream, $41.

If you're looking for a nice, lightweight, everyday moisturiser - this guy is a really good option. Especially if you have dry skin: 

"The Very Useful Face Cream works an absolute dream on my super dry skin. It's quite thick, but absorbs quickly and is infused with a bunch of oils which makes me feel like it's doing something special." - Emma.

We love special feelings! 

Those lovely replenishing oils and butters help to make dry skin feel soft and happy. What you might not notice is that Very Useful face Cream also contains antioxidants - meaning it'll protect your skin from annoying free radicals (like pollution, toxins etc.) that cause ageing. We hate those guys.

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5. Transformazing Sheet Mask, $9.

Y'know when you have an event or something on and you want to make your skin look all glowy, plump and like you actually drink water (HA!)? This is your guy!

Transformazing Sheet Mask is perfect for thirsty, sad, hungover or tired skin because it contains lots of brightening, hydrating and healing ingredients to help pep up your complexion.

"The sheet masks are divine. Keep some in the fridge. Pop on before a big event. Instantly glowy and lovely." - Emily.

"Can’t go past the face masks - they always make my skin feel amazing and dewy and healthy. Great to wear before a wedding." - Lize.

6. Lips! Lip Balm, $15.

Fact: Everybody loves a good lip balm. And this one is a real goodie. Why? Because it won't make your lips look drier and flakier as the day goes on. How good!

"I keep this lip balm at my desk and just reapply during the day, it's very moisturising and it's SPF15. I've never had a lip balm that had SPF before this one." - Jess.

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It contains things like lanolin, nourishing apricot kernel, avocado, almond, *breathes*, evening primrose, vitamin e and jojoba oils to keep your lips nourished and soft throughout the day.

7. Properly Clean Facial Cleanser, $31

This silky mousse is one of the OG Go-To kids and it LOVES to tackle the dirt on your face. It contains things like willow bark extract (sounds weird but it is basically a really gentle version of salicylic acid) to make sure your skin is thoroughly cleansed, but not unbalanced (aka it won't strip away all those do-good natural oils!) 

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"This is about the only foaming cleanser that doesn't feel stripping at all and actually leaves my skin feeling somewhat moisturised." - Emma.

8. Zincredible SPF 15 Daily Moisturiser, $45.

While you'll obviously always apply a dedicated sunscreen over the top of Zincredible (cause SPF15 ain't enough if you're going outside), this daily moisturiser makes a great addition to your everyday skincare routine.

It's lovely and lightweight, hydrating and defends your skin from free radical damage. It also sits nicely under makeup and won't make your skin look all shiny and gross by 2pm. Nice!

9. The Removalist, $48.

This is one of the latest additions to Go-To's growing skin-friendly family. It's a detoxifying clay mask that works to give your pores one big ol' clear out, without that tight, gross feeling.

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This new contender boasts a whole heap of antioxidants to brighten, hydrate and protect your skin. It's also purple and smells like berries, so that's cool too.

10. Exceptionoil Body Oil, $51.

Multi-purpose products are a solid 10/10. Exceptionoil is a do-it-all product that nourishes, soothes and conditions the skin, nails, heels, cuticles and hair - you name it, she can do it.

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This guy is great for dry, thirsty skin and to tackle those annoying 'rough bits' everyone gets. You know the ones.

11. Skin Party, $34.

Skin Party. Have you heard of her? She's quite possibly the only kinda party you'll experience in 2020.

*Holds back tears*

Packed with hydrating oils, antioxidants and essential fatty acids, it promises to soften even the driest, most delicate, or dehydrated limbs. 

Sounds pretty good, right?

Feature image: Instagram/@zotheysay; @gotoskincare

What's your favourite Go-To product? Share with us in the comment section below.