Gone are the days when ‘catching out’ a female celebrity with a glimpse of their cellulite was very important news of the day.

Because, um, most of us have it, it’s not shocking and thank u, next.

But thanks to apps like Instagram, there’s still a whole bunch of unrealistic examples of the female body floating about in the internet ether. Even if you feel amazing in your skin, it’s hard not to play the compare-and-despair game when you’re three months deep in Adriana Lima’s feed and she’s gallivanting around Italy.

Also, picture-editing apps like FaceTune have made it a whole lot harder to know if celebs are posting “real” images at all – many of them use image-editing software to, ahem, iron out any lumps and bumps – and most don’t openly own up to it.

Not that we’d expect them to, because lot of us are… doing this too.

Which is why it’s refreshing to see a group of celebs not just owning their cellulite and stretch marks but actively posting them on Instagram for fans to see. Simply showing what a non-event it is to have thigh dimples makes us feel seen. And we like it.

Demi Lovato is the latest star to do this, bringing us the excellent term ‘cellulit’ in the process.

Her message is but one of many banishing body scrutinity to yesteryear. Behold:

Ashley Graham

Before Demi, there was Ashley, who has long been an advocate for body positivity. The model, who’s currently pregnant, made headlines last month for this post – which really just normalised something a lot of us see every day when we look in the mirror: Rolls. Skin. Flesh.

Hilary Duff

TheYoungeractress and mum-of-two warned body shamers not to come for her when she posted this pap shot from the beach.

Jessie J

Jessie was all of us when she captioned this shot, “For those of you telling me I have cellulite. I know. I own a mirror.” Preach.

Amy Sheppard

On the local front, theSheppardband member founded theKiss My Fat Assmovement, encouraging women to share their body-love photos using the hashtag #kissmyfatass.