From Demi Lovato to Lizzo: We're so here for the 'cellulit' movement.

Gone are the days when ‘catching out’ a female celebrity with a glimpse of their cellulite was very important news of the day.

Because, um, most of us have it, it’s not shocking and thank u, next.

But thanks to apps like Instagram, there’s still a whole bunch of unrealistic examples of the female body floating about in the internet ether. Even if you feel amazing in your skin, it’s hard not to play the compare-and-despair game when you’re three months deep in Adriana Lima’s feed and she’s gallivanting around Italy.

Also, picture-editing apps like FaceTune have made it a whole lot harder to know if celebs are posting “real” images at all – many of them use image-editing software to, ahem, iron out any lumps and bumps – and most don’t openly own up to it.

Not that we’d expect them to, because lot of us are… doing this too.

Which is why it’s refreshing to see a group of celebs not just owning their cellulite and stretch marks but actively posting them on Instagram for fans to see. Simply showing what a non-event it is to have thigh dimples makes us feel seen. And we like it.

Demi Lovato is the latest star to do this, bringing us the excellent term ‘cellulit’ in the process.


View this post on Instagram


This is my biggest fear. A photo of me in a bikini unedited. And guess what, it’s CELLULIT!!!! I’m just literally sooooo tired of being ashamed of my body, editing it (yes the other bikini pics were edited – and I hate that I did that but it’s the truth) so that others think I’m THEIR idea of what beautiful is, but it’s just not me. This is what I got. I want this new chapter in my life to be about being authentic to who I am rather than trying to meet someone else’s standards. So here’s me, unashamed, unafraid and proud to own a body that has fought through so much and will continue to amaze me when I hopefully give birth one day. It’s such a great feeling to be back in tv/film while not stressing myself with a strenuous workout schedule before 14 hour days, or depriving myself from a real birthday cake rather than opting for watermelon & whip cream with candles because I was terrified of REAL cake and was miserable on some crazy diet shit. Anyway, here’s me, RAW, REAL! And I love me. And you should love you too! Now back to the studio.. I’m working on an anthem.. ????????????????????????‍♀️ also. Just so everyone’s clear.. I’m not stoked on my appearance BUT I am appreciative of it and sometimes that’s the best I can do. I hope to inspire someone to appreciate their body today too. ???? #nationalcelulliteday #celluLIT ????????????

A post shared by Demi Lovato (@ddlovato) on


Her message is but one of many banishing body scrutinity to yesteryear. Behold:

Ashley Graham

Before Demi, there was Ashley, who has long been an advocate for body positivity. The model, who’s currently pregnant, made headlines last month for this post – which really just normalised something a lot of us see every day when we look in the mirror: Rolls. Skin. Flesh.


View this post on Instagram


same same but a little different

A post shared by A S H L E Y G R A H A M (@ashleygraham) on

Hilary Duff

The Younger actress and mum-of-two warned body shamers not to come for her when she posted this pap shot from the beach.


View this post on Instagram


I am posting this on behalf of young girls, women, and mothers of all ages. I’m enjoying a vacation with my son after a long season of shooting and being away from him for weeks at a time over those months. Since websites and magazines love to share ‘celeb flaws’ – well I have them! My body has given me the greatest gift of my life: Luca, 5 years ago. I’m turning 30 in September and my body is healthy and gets me where I need to go. Ladies, lets be proud of what we’ve got and stop wasting precious time in the day wishing we were different, better, and unflawed. You guys (you know who you are!) already know how to ruin a good time, and now you are body shamers as well. #kissmyass ????✌????

A post shared by Hilary Duff (@hilaryduff) on


Jessie J

Jessie was all of us when she captioned this shot, “For those of you telling me I have cellulite. I know. I own a mirror.” Preach.

Amy Sheppard

On the local front, the Sheppard band member founded the Kiss My Fat Ass movement, encouraging women to share their body-love photos using the hashtag #kissmyfatass.


Amy sat down with Mia Freedman to talk about the #kissmyfatass movement on No Filter. Post continues below.


Meanwhile, our favourite human on the planet, Lizzo, has been celebrating her dimples since..ever. She frequently posts videos showing she DGAF about cellulite (subtext: neither should anyone.)


View this post on Instagram


Italy was fun!

A post shared by Lizzo (@lizzobeeating) on



View this post on Instagram


Ain’t nothin sexier than a new day ????

A post shared by Lizzo (@lizzobeeating) on

It’s basically our daily motto around the office so we’re going to say it again: Be more like Lizzo.

Sign up for the “Mamamia Daily” newsletter. Your morning hit of the top news stories, to be consumed with a coffee in hand.