This week, after 17 years of walking the most famously naked catwalk in the world, Adriana Lima decided she didn’t want to take her clothes off anymore.
Posting on Instagram, the 36-year-old supermodel said the revelation came after a friend approached her and told her she wasn’t happy in her own body.
“I had received a call for the possibility of filming a sexy video of me to be posted and shared in social media,” Lima wrote on Instagram. “Even though I have done many of this type, something had changed in me, when a friend approached me to share that she was unhappy with her body, then it made me think that everyday in my life, I wake up thinking, how do I look? Was I going to be accepted in my job?
“And in that moment I realised that (the) majority of women probably wake up every morning trying to fit in a stereotype that society/social media/fashion etc imposed I thought that’s not a way of living and beyond that… that’s not physically and mentally healthy, so I decided to make that change. I will not take of my clothes anymore for a empty cause (sic).”
Before we unpack exactly what Lima is touching on, it’s helpful to firstly look at the facts.
Adriana Lima is 36 years old. She has worked and walked for Victoria’s Secret since 1999, making her the brand’s longest serving Angel. She was recently named the most valuable Victoria’s Secret Angel. In 2016, Forbes reported the model walked away with her largest pay check yet: US$10.6 million (AU$13.8 million).
Victoria's Secret is the world's most sought-after modelling contract, setting beauty standards universally. Victoria's Secret favours a certain kind of woman: The one with white teeth, long legs, tiny arms, a grin that reaches either side of her cheeks and a stomach punctuated by sharp lines and protruding muscles. And so, because Victoria's Secret favours her, the world follows suit. The message is loud, clear and wholly exclusive: This is what beautiful looks like.