The carefully curated virtual world Danielle Bernstein has created for herself is a mecca of perfectly styled outfits that make her seem less human, more mannequin.
Bernstein, more commonly known as US blogger We Wore What, has the kind of style you objectively love. Edgy blazers, waist-hugging belts and a general sense of sartorial flair make up the kind of clothing choices you look at, love, but know you’ll never emulate. Great picks for her, you think. But me? That’ll never work on me.
Berstein’s sense of style has built a following that goes into the millions (1.7, if we’re just talking Instagram) and a business that named her in Forbes 30 under 30 this year at just 24. Her fantasy world is one we want to buy into – we do, actually, just by following – and one looks as effortless as it does perfectly styled.
But do some digging, and perhaps you’ll find hints that all isn’t as it seems. Alongside Bernstein’s We Wore What Instagram comes another; a spoof. The account wephotoshopperwhat sits somewhere in the far corners of the internet, no doubt the brain child of a disgruntled Instagram user tired of Influencers making coin from inauthentic images.
The account is one dedicated to Bernstein, with 64 posts all alleging the blogger photoshops her images.
It’s a jarring sight, and not just because you feel a little duped for being sold a product that isn’t exactly how it seems. It’s confronting, namely, because Bernstein is the focus. A first scan of the account feels juicy, gossipy, the ultimate ‘gotcha’ moment. A second feels a little dirtier: the internet is a terrifying place, and seeing someone the focus of an exercise in bullying makes you suddenly feel like a silent, enabling bystander.