LEIGH CAMPBELL: 'My new favourite $15 foundation that's about to go viral.'

I promise I'll stop talking about my recent US trip soon, but there's something really important I need to discuss. 

When I was in Dallas, I couldn't sleep the first night I got there. And because it was good old America — everything was open 24/7. 

So, I went across the road to CVS Pharmacy (which is like their version of Priceline or Chemist Warehouse), and I was pottering around, looking for any beauty products I'd never seen in Australia.

I bought SO much stuff because I figured I needed to give them a go in the name of research. 

Watch: Speaking of foundation, watch Leigh's nifty little trick for when you're caught out without concealer. Post continues below.

Video via Mamamia

Now, there was one specific product I purchased from a Korean beauty brand called JOAH — and I'd never heard of it before. It's a liquid foundation you can get on Amazon for $15. 

And I'm calling it: it's about to go viral.

When I got back from my trip, I immediately emailed one of the big pharmacy brands in Australia and said, 'You need to put me in touch with your buyers!' 

It is called the JOAH Crystal Glow Peptide-Infused Foundation

JOAH Crystal Glow Peptide-Infused Foundation.


Is it the best foundation I have ever used? It's really up there. 

For context, because I can't help you shade match, I just guessed blindly while I was there and bought shade 50. It's very dewy, so it feels almost a bit zinc-like.

Think of it like IT Cosmetics CC Cream — but with medium coverage, not full coverage. It even has a better glow. I do have to set my T-zone because it's very glowy and I have combination skin but it's got all these great skincare ingredients in there, such as hyaluronic acid and peptides.

It's just so beautiful, honestly. 

It comes in 16 shades — I bought shade 50, then I went back the next day and bought three bottles of shade 50. 

I also bought shade 60 for my best friend Tegan because I knew she'd love it. 

For dry people, I guarantee your face will love this. 

If I can get this brought into Australia, I want a medal.

Have you tried this foundation before? What's your favourite foundation pick? Share your thoughts with us in the comment section below.

Feature image: Instagram/@leighacampbell.

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