If there’s one thing you really ought to know about skincare, let it be this: More expensive does not always equal better quality.
Sure, some products are expensive for a reason. Many brands have spent millions of dollars innovating and perfecting their formulas and sometimes, that comes with a higher price tag. But a lot of the time, what you’re really paying for when buying exxy skincare products is the brand name. And the packaging.
WATCH: We tried the Glam Glow Glitter Mask to see if it’s worth the hype (hint: things got intense!). Post continues after video.
But did you know there are a bunch of really great K-beauty (Korean beauty) brands out there that have been making and selling excellent products for years that do wonderful things for your face at an affordable price?
To find out which K-beauty cleansers, serums, masks and moisturisers are worth your money, I turned to Lauren Lee, founder of K-beauty online retailer STYLE STORY. Lauren started her K-beauty online store while working as a corporate lawyer, back when you couldn’t get Korean beauty products in Australia. Now, she’s based in Seoul, South Korea, where she lives and breathes K-beauty skincare products (she puts them on her face, too).
Keep scrolling for Lauren’s 10 cheap and cheerful K-beauty dupes, including more affordable alternatives for cult products from brands like Eve Lom, Drunk Elephant, SK-II and Estee Lauder.