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We need to talk about Gwyneth Paltrow's 'vagina-scented' candle that sold out in hours.

Fact: Gwyneth Paltrow’s creativity when it comes to making expensive wellness products that sell out in seconds knows no bounds.

For example, you might remember just last month the actress-turned-Goop entrepreneur released a very merry Goop Christmas gift guide featuring such necessities as a $364 luxe brass fire extinguisher and a $144 dehydrated caviar bar.

Now, Paltrow (who also happens to be releasing a Goop Netflix show in 2020) is back with her latest must-have item.

Take a look at the trailer for The Goop Lab with Gwyneth Paltrow on Netflix. Post continues after video.

Video by Netflix

Forget vaginal steaming and definitely forget yoni eggs, because what you really need in your life is a vagina-scented candle.

Over the weekend, Goop dropped the ‘Smells Like My Vagina’ candle designed with natural fragrance brand Heretic Parfum on their website.

Described in the listing as smelling “funny, gorgeous, sexy, and beautifully unexpected,” the AU$108 chic monochrome candle is made with notes of geranium, citrusy bergamot, cedar absolutes, Damask rose and ambrette seed to “put us in mind of fantasy, seduction, and a sophisticated warmth.”

‘Smells Like My Vagina’ promptly sold out within hours. Don’t stress though, you can sign up to be on the waitlist for when it’s restocked and get an American friend to smuggle it into Australia for you. Phew.

 

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Now available @goop .com !! #hereticparfum #thissmellslikemyvagina #goop

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According to People, the candle wasn’t legitimately formulated to replicate the scent of a real vagina. Rather, while in the process of creating a fragrance with perfumer Douglas Little, Paltrow reportedly noted one scent “smelt like a vagina!” and the rest was history.

Laura and Kee from The Spill, Mamamia’s daily entertainment podcast discussed the candle in this episode. Post continues below audio… 

Of course, the internet had some thoughts and feelings about Goop’s latest candle offering.

Some mused over what a vagina-scented candle would realistically smell like, while others debated what its existence means for the state of these weird and wonderful (and also horrifying) times we’re living in.

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But most of all, we genuinely want to know: who spent their hard-earned cash on one of these vagina candles?

No judgement if you bought one. OK, just a smidge.

Feature image: Getty and @hereticparfum.

Would you buy a vagina-scented candle? Tell us your thoughts on Gwyneth Paltrow’s latest Goopy invention in the comments below.

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