Fact: Gwyneth Paltrow’s creativity when it comes to making expensive wellness products that sell out in seconds knows no bounds.

I'm sure memories of the infamous 2020 vagina candle are already rushing back to you.

Because forget vaginal steaming and definitely forget yoni eggs, what we really needed in our lives was a vagina-scented candle.

Now, Paltrow has finally addressed the question we've all been wondering: where the hell did she get the idea from?

Take a look at the trailer for The Goop Lab with Gwyneth Paltrow on Netflix. Post continues after video.

We were messing around with different scents one day and I smelled something and I was like oh, that smells like you know. I was joking and then he was like oh we should make that acandle and put it on the site and i thought he was kidding and i was like ueah definitely that sounds like a winner right there and then all of a sudden it was literally on the website and then we broke the internet again and it took us a long time to live that one down

I kept it on the site because there is an aspect to womens sexuality that i think were socialised to feel a lot of shame and i sort of loved this sort of punk rock idea

we area beautiful and we area awreness and go fuck yourself

Forget vaginal steaming and definitely forget yoni eggs, because what you really need in your life is a vagina-scented candle.

Over the weekend, Goop dropped the ‘Smells Like My Vagina’ candle designed with natural fragrance brand Heretic Parfum on their website.

Described in the listing as smelling “funny, gorgeous, sexy, and beautifully unexpected,” the AU$108 chic monochrome candle is made with notes of geranium, citrusy bergamot, cedar absolutes, Damask rose and ambrette seed to “put us in mind of fantasy, seduction, and a sophisticated warmth.”

‘Smells Like My Vagina’ promptly sold out within hours. Don’t stress though, you can sign up to be on the waitlist for when it’s restocked and get an American friend to smuggle it into Australia for you. Phew.

According to People, the candle wasn’t legitimately formulated to replicate the scent of a real vagina. Rather, while in the process of creating a fragrance with perfumer Douglas Little, Paltrow reportedly noted one scent “smelt like a vagina!” and the rest was history.

Laura and Kee from The Spill, Mamamia’s daily entertainment podcast discussed the candle in this episode. Post continues below audio…

Of course, the internet had some thoughts and feelings about Goop’s latest candle offering.

Some mused over what a vagina-scented candle would realistically smell like, while others debated what its existence means for the state of these weird and wonderful (and also horrifying) times we’re living in.

But most of all, we genuinely want to know: who spent their hard-earned cash on one of these vagina candles?

No judgement if you bought one. OK, just a smidge.

Feature image: Getty and @ hereticparfum .

Would you buy a vagina-scented candle? Tell us your thoughts on Gwyneth Paltrow’s latest Goopy invention in the comments below.

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