Facebook has followed through on its threat to ban Australians sharing news on its platform in response to a proposed media bargaining code.

Australian users and publishers are from today, Thursday February 18, restricted from viewing or sharing domestic and international news, with overseas users also unable to access Australian news content.

READ: Absolutely every other way you can find Mamamia content after the Facebook news ban.

This means media companies likeMamamiawill no longer appear in your feed, and when you search for us on Facebook, our page will appear blank.

Initially Facebook also blocked important information pages including the weather bureau, health departments, police agencies and charities.

So Facebook considers @qldhealthnews to be news as well? During a pandemic? C'mon Mark Zuckerberg pic.twitter.com/8yqUNuI9p4

— Dominic Cansdale (@DominicCansdale)

Facebook has removed the @BOM_au page amidst the shutdown of Australian news pages, and on a day with flooding rain in QLD and catastrophic fire danger in WA. Warnings need to get to as wide an audience as possible as a matter of safety. Shocking.

— Nate Byrne (@SciNate)

It’s not just big news orgs bearing the brunt of the News ban by @Facebook. Smaller Indigenous and community media orgs are too. Vital for getting info out about COVID, telecommunications outages and emergencies to communities. pic.twitter.com/3v5FfFkCn9

— Sarah Collard (@Sarah_Collard_)

Women's Legal Service also down. What the HECK is going on? #FacebookAustralia #facebooknewsban pic.twitter.com/V48weAwLJs

— Sarah Maunder (@s_maunder)

The decision of @Facebook today will harm every charity in Australia, we all rely on their platform to get critical news out about the causes we are fighting for & to engage supporters & donors. To not exempt NFP is a reminder that we are the product and they are not our friend.

— Kon Karapanagiotidis (@Kon__K)

So Facebook, we’re a charity which tries to help people learn to protect themselves from becoming victims of crime & connect with their community by provide tips & advice. Your #facebooknewsban has sent our page dark too. Why? #FacebookAustralia #FacebookWeNeedToTalk

— Neighbourhood Watch (@nhwvic)

So Facebook has blocked access to our page😬 To avoid missing out on our koala-ty 🐨 content be sure to follow us here on Twitter and on Instagram: @WWF_Australia #FacebookAustralia #facebooknewsban pic.twitter.com/wmLNRXkXiD

— WWF_Australia (@WWF_Australia)

1800RESPECT has been blocked from Facebook this morning – denying victim survivors of FV and sexual assault access to critical information. Irresponsible by FB. Cth must act quickly to rectify. It's more than just advertising revenue. There are, quite literally, lives at stake.

— Gabrielle Williams MP (@GabbyWilliamsMP)

Compiling a thread of non-news organisations caught in the Facebook ban, here.

— Kevin Nguyen (@cog_ink)

Many of these pages have since been restored, however maller groups like the Danila Dilba Health Service, an Aboriginal organisation, were still blocked on Thursday evening.

Why is Facebook doing this?

The social media giant claims it has been left with no choice, with the decision made in response to the federal government's proposed legislation to create a news media bargaining code.

In April 2020, the Australian government asked the ACCC to develop a mandatory code of conduct to address the power imbalances between Australian news media organisations and digital platforms like Google and Facebook.

The bargaining code would force platforms like Facebook to pay Australian news outlets for their content.

"The proposed law fundamentally misunderstands the relationship between our platform and publishers who use it to share news content," said Facebook in a statement on Thursday.

"It has left us facing a stark choice: attempt to comply with a law that ignores the realities of this relationship or stop allowing news content on our services in Australia.

"With a heavy heart, we are choosing the latter."

Facebook executive Campbell Brown added, "Publishers choose to share their stories on Facebook. From finding new readers to getting new subscribers and driving revenue, news organisations wouldn't use Facebook if it didn't help their bottom lines."

The move is not entirely unexpected.

Facebook first made the threat to ban news for Australians in August accusing the proposed Australian regulation of"misunderstanding the dynamics of the internet," claiming that the move would "do damage to the very news organisations the government is trying to protect."

"Assuming this draft code becomes law, we will reluctantly stop allowing publishers and people in Australia," it warned at the time.

As Facebook restricts the sharing of news, Google is striking deals in Australia to pay for journalism.

News Corp has become the latest publisher to sign a lucrative agreement with Google.

The internet giant has already struck deals with Seven West Media and Nine Entertainment, and is in talks with public broadcastersABCandSBS, as well asGuardian Australia.

So is the government likely to back down?

The media bargaining code is before the Senate after clearing the House of Representatives overnight.

The legislation, which has bipartisan support, will give the treasurer power to choose which companies are subject to it.

Under the code, a panel - decided by the negotiating parties or the media watchdog - would hear offers and make a decision on payment for news content.

On Thursday, Communications Minister Paul Fletcher said the government would not back down to Facebook after it restricted Australian access to news.

"Facebook needs to think very carefully about what this means for its reputation and standing," Mr Fletcher said.

Treasurer Josh Frydenberg, who has proudly trumpeted the bargaining code throughout the week, has spoken to Facebook founder Mark Zuckerberg following the company's decision.

"He raised a few remaining issues with the government's news media bargaining code and we agreed to continue our conversation to try to find a pathway forward," Mr Frydenberg said.

This morning, I had a constructive discussion with Mark Zuckerberg from #Facebook. He raised a few remaining issues with the Government’s news media bargaining code and we agreed to continue our conversation to try to find a pathway forward.

— Josh Frydenberg (@JoshFrydenberg)

The prime minister says he won't be intimidated.

"Facebook's actions to unfriend Australia today, cutting off essential information services on health and emergency services, were as arrogant as they were disappointing," Mr Morrison said in a statement on his Facebook page.

"These actions will only confirm the concerns that an increasing number of countries are expressing about the behaviour of big tech companies, who think they are bigger than governments and that the rules should not apply to them. They may be changing the world, but that doesn't mean they run it."

Labor is demanding the Morrison government resolve the dispute, despite voting overnight to support the bargaining code.

"During a global pandemic, Australians can't access state health departments on Facebook. On a day of flood and fire warnings in Queensland and WA, Australians can’t access the Bureau of Meteorology on Facebook. The Morrison Government needs to fix this today," wrote Opposition Leader Anthony Albanese.

During a global pandemic, Australians can't access state health departments on Facebook. On a day of flood and fire warnings in Queensland and WA, Australians can’t access the Bureau of Meteorology on Facebook. The Morrison Government needs to fix this today.

— Anthony Albanese (@AlboMP)

"Facebook is going to dramatically alter the feed that Australians get and restrict the flow of news to Australians, the flow of real public-interest journalism and real news to Australians on Facebook," said Labor frontbencher Mark Dreyfus.

"The question is one for the government to answer instead of patting yourselves on the back. Tell Australians what's going on with Facebook. It's something that 18 million or so Australians are affected by," he added.

Feature image: Facebook.