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In September 2007, you would have been sent a YouTube video of a man crying, pleading for the world to 'leave Britney alone'.

At the time, this video was impossible to avoid.

Social media as it stands today did not exist yet, but still, Chris Crocker's now-infamous cry made its way around the world in inboxes and on TV screens.

Watch: Craig Ferguson also called for people to leave Britney alone. Unlike Crocker, he faced no backlash. Post continues below video.

Within the first 24 hours, the video accumulated two million views, and also cemented "leave Britney alone!" as the dominant pop culture joke of the latter part of the year.

And while everyone watched the video, probably multiple times, no one really took its message in.

"How f***ing dare anyone out there make fun of Britney after all she has been through," a then 19-year-old Crocker began.

The video came following criticism of Spears' 2007 MTV Video Music Awards performance, which was universally panned by critics.

"She lost her aunt, she went through a divorce. She had two f***ing kids. Her husband turned out to be a user, a cheater. And now she's going through a custody battle. All you people care about is readers and making money off of her. She's a human!

"What you don’t realise is that Britney is making you all this money and all you do is write a bunch of crap about her. She hasn't performed on stage in years. Her song is called 'Give Me More' for a reason. Because all you people want is more, more, more, more, more.

"Leave her alone! You are lucky she even performed for you b*stards! Leave Britney alone, please!"

He cried as he called out celebrity gossip columnist Perez Hilton for using Spears' trauma for page views.

"Perez Hilton talked about professionalism and said if Britney was a professional she would've pulled it off no matter what. Speaking of professionalism, when is it professional to publicly bash someone who is going through a hard time. Leave Britney alone, please.

"Leave Britney Spears alone right now! I mean it! Anyone that has a problem with her you deal with me, because she is not well right now.

"Leave her alone."

His message is clear, and it was correct: Spears was very obviously going through trauma in 2007. We now know this more than ever after the release of documentaryFraming Britney Spears, which contextualised just how badly she was treated by media, paparazzi and society as a collective.

Read more: Britney Spears tried to talk to us for years. We didn't listen.

That same society was not ready to hear how wrong it was - especially from Crocker, who then himself became a target of mocking, ridicule and parody.

Comedians and TV shows jumped at the opportunity to spoof the video and Crocker's identity.

The video was laughed at across networks, though the most offensive reporting came from Fox News Channel's morning programFox & Friends, where commentators questioned Crocker's gender identity and referred to him as "she/he".

Crocker's hair, makeup and emotions were fair game. But no one was talking about his message.

More than 13 years later, the world is reexamining its treatment of not only Britney, but multiple other women whose lives were tabloid fodder - which also means reexamining Crocker's video.

In a social media statement, Crocker pointed out that there were others who came out in support of Spears.

Scottish presenter Craig Ferguson refused to make jokes about her and called on his audience to show basic empathy, and documentary maker Michael Moore refused to gossip about Spears in a 2008 segment onCNNwith Anderson Cooper and Larry King.

Read more: Former Late Late Show host Craig Ferguson refused to mock Britney Spears. Now it's going viral.

None of these voices, from men with much higher profiles than a YouTuber, made as many headlines as Crocker. And of course, those few that did pop up did not attack their identities.

"Maybe people reaching out to tell me, 'Chris, you were right' would feel good, if I knew that people could unpack that the reason no one took me serious was because I was a gender-bending teenager and the reaction to me was transphobic," Crocker wrote in a February 2021 statement to social media.

"When I said [leave Britney alone] I had to fear for my life... Physical attacks were made towards me at gay bars and out in the streets."

"It was a time of only embracing HETERONORMATIVE people in media," Crocker wrote.

"I hope not only Britney gets the freedom she deserves, but that Femme queer people are not tortured in the media when showing humanity."

Although much of the world had no idea who Crocker was before his crying face was thrust upon our TV and computer screens, the virality of his 'leave Britney alone' video was not a one-off fluke.

Crocker had already become one of YouTube and MySpace's most-watched creators with a cult following. Before his defence of Spears, more than 60 of his videos had reached one million views.

He was a big deal on YouTube long before he was a big deal everywhere else, and while Crocker was definitely able to capitalise on his new profile, the infamy was more a hindrance than a help.