The 37-year-old mother-of-two started out writing about all things beauty for Cosmopolitan, and now runs a successful skincare company, Go-To, so you know it’s going to be good.
Even though the sheet masks aren’t out yet, Zoe gave her fans a peek at them on Instagram, and they, uh, look exactly like you’d expect a sheet mask to look like.
Zoe Foster Blake shares her best beauty advice for busy women. Post continues below.
In a Q&A on Instagram, Zoe spoke about why she decided to add sheet masks to her line-up of skincare products.
“Cos I swear by them. They’re useful, very effective and easy to use. They make your skin look better than it has any right to, fast,” she said.
She also admitted it’s been a process, and something she’s been working on since the beginning of 2016.
“Started working on it Feb 2016. I needed it to be: instantly glow-inducing, non-irritating, non-sticky, non-stingy, perfect under makeup, (no pilling or build-up) and of course, it had to smell magnificent,” she said.
“All that takes time, especially when you’re a perfectionist pain in the arse, and don’t use synthetics or The Usual Suspects.”
While there’s no word on sale date just yet, Zoe did say it’s “available soon” in bold lettering, so we’re kind of inclined to believe her.
In the meantime though, you can check out these discounted sheet masks right here.