In case you've been living under the sea, for the better part of a decade, the Kardashian-Jenner family has remained at the centre of global beauty standards. There's no denying their impact. It can be found in everything from beauty products and fashion to plastic surgery trends and cosmetic procedures.
In fact, a study looking at celebrity influence on plastic surgery procedures found a significant rise in searches for "lip enhancement", "lip injections", "butt enhancements", and "butt implants".
And in 2023, their influence on body image and beauty standards is just as strong.
Watch: We asked Dr. Naomi McCullum, a cosmetic physician who runs a luxury clinic called The Manse, everything she'd do to her face.