It's not uncommon for celebrities to use reality TV to revive their career or restore their reputations.
And no TV show does this quite like I'm A Celebrity... Get Me Out Of Here.
There's something about this raw and relatively unedited reality show that can boost a celeb's status like no other, as high-profile people shed their makeup, Instagram filters and designer clothes to reveal their true selves.
Plus, nothing brings a celebrity down to earth more than having to shove a bull's testicle down their gob.
On the Aussie version, Brendan Fevola brought his career back to life in 2016 by winning the show, which started the former footy player on his pivot to radio host of the popular show, Fifi, Fev & Nick.
Then there are celebrities whose fan bases grew thanks to their I'm A Celebrity stints, such as Abbie Chatfield and Casey Donovan. Both women won their respective seasons because of their lovable personalities, and they've since become two of the most booked and busy celebs in Australia.
This show can be a game-changer for public perception and controversial celeb sister Jamie Lynn Spears knows it.