This year I turned 44 years old and I'm officially in my mid-forties. While I am comfortable in this midlife era, I am still coming to terms with my ageing face and body.
What am I supposed to look like now I am 'middle-aged'? Is it normal to have a sagging jawline, or do I need to get it 'fixed'? Do I 'embrace' my greys or just go blonder?
There are a lot of mixed messages about how to 'age well' as a woman and I am used to seeing and writing about famous women over 40 and 50 who look more like they are 25: think Jennifer Aniston, Nicole Kidman and Gwyneth Paltrow. But even in 2023, it is unusual to see women over 40 in the media who don't look objectively 'young', youthful or ageless.
This lack of representation of women in the media is exactly why Jacynth Bassett, founder and CEO of The Bias Cut and Ageism is Never in Style launched the 'Ending the Age of Invisibility' project with the UK charity The Centre for Ageing Better.
Watch: A collection of the 'I Look My Age' clips for the Ageism in Never In Style project. Post continues below.
The project includes beautifully shot photos of real women in their 50s and 60s that Bassett is offering for free for businesses to download and use in campaigns.