This post discusses eating disorders and could be triggering for some readers.
It's 2021, and hashtags such as #fitspo, #girlswholift, #shesquats, and slogans like "strong is the new skinny" are littered across social media. It's everywhere you look. Women sharing themselves lifting heavy weights, showing off their gains, and touting certain workouts has become the new norm.
And for a while, it seemed like a very positive movement for women and how we view the 'ideal' body image. Powerful! Different! F**k the system!
Because as you know, for quite some time we were repeatedly told that being 'healthy' meant being skinny - and this had a hugely detrimental effect on the eating habits and self-esteem of women.
Watch: Georgia Love on fad diets. Post continues below.
However, while 'diet culture' might've become increasingly irrelevant, is the new body ideal really that different?
Off the back of the 'strong is the new skinny' movement, research is showing that women now feel the increasing pressure to meet this new standard of beauty - stretching the gap to meet the 'ideal' female body image even further.
Fuelled by unrealistic body images on social media, studies are saying it has implications related to body image, self-esteem and compulsive exercise.
Here we look at the standard for female beauty and ask a psychologist, a dietician and a personal trainer if the female body ideal is becoming increasingly harder to attain.
'Fitspiration': The new feminine ideal.
The standard of beauty for women has always been unrealistic. It's nothing new.
And while it's easy to look at media, beauty and fashion, and think we've come so far (which we have, in a way), recent research shows that diet culture and the pressure on improving your body image is just as prevalent as ever.