It also amazes me how differently women view their body versus men.
For example, my female clients break down each body part, analyse it and criticise it. My male clients look in the mirror, see their overall physique and say ‘I’m pretty good’.
Don’t we think it’s time we took a leaf out of their book?
I understand that the size label we wear is an emotional ‘tag’ we carry around with us that represents our identity, part of our personal brand and some women are very attached to a certain number.
However, I know from working as a fashion designer for the high street across several countries that there are many reasons clothes might not fit well and end up on the shop floor a lot smaller than they should be, from fabrics lacking the correct stretch amount, panels cut badly or simply poor manufacturing.
Several of the fast-fashion retailers now boast about how they can get a garment from design concept to the shop floor in three weeks. Yes, that’s not a typo, you read it right, three weeks. The problem with that is that there leaves very little time for the ‘fit process’.