It also amazes me how differently women view their body versus men.
For example, my female clients break down each body part, analyse it and criticise it. My male clients look in the mirror, see their overall physique and say ‘I’m pretty good’.
Don’t we think it’s time we took a leaf out of their book?
I understand that the size label we wear is an emotional ‘tag’ we carry around with us that represents our identity, part of our personal brand and some women are very attached to a certain number.
However, I know from working as a fashion designer for the high street across several countries that there are many reasons clothes might not fit well and end up on the shop floor a lot smaller than they should be, from fabrics lacking the correct stretch amount, panels cut badly or simply poor manufacturing.
Several of the fast-fashion retailers now boast about how they can get a garment from design concept to the shop floor in three weeks. Yes, that’s not a typo, you read it right, three weeks. The problem with that is that there leaves very little time for the ‘fit process’.
The ‘fit process’ is the process each and every garment has to undergo, to be fitted up to three times to their ‘fit model’ to ensure the style works in that particular fabric and fits well enough to go to mass production.
This process alone normally takes a couple of months, so three weeks does not allow for this to be done well, if at all. Some of those clothes you tried on the other week that looked like they were made with a knife a fork with the bust dart up by your collar bone might well have been one of these items.
I’m not saying all ‘fast fashion’ is bad. On the contrary, I used to design for ASOS and H&M and they generate amazing product. However I am saying that not all product is made equal.