Zara’s Australian online store launched earlier this week and if you haven’t lost hours of your life lost browsing the site and drooling over this pastel pink power suit then congratulations, you have a lot more self control than I do.
Most Australians discovered the Spanish retailer during visits to Europe where the stylish pieces with affordable price tags were so different to what was on offer – at the time – at home.
It’s now been seven years since Zara’s retail stores arrived Down Under so the online service has been long awaited, particularly by fans who don’t live near the brands’ capital city stores.
So has it been worth the wait? The short answer is yes.
You see, there’s a few features on Zara’s online shop that give the retailer a huge edge over online competitors.
The first is how it helps with sizing.
As I’ve previously admitted, I’m not a big online shopper, largely due to the inability to try things on before purchasing.
The “Find my size” feature seeks to rectify that.
When you’ve found a piece you like the look of, simply scroll down and select ‘Find my size’. You’ll then be asked to put in your height and weight, followed by how you want the piece to fit. Do you like it tighter, looser or perfect? Select and then press apply and the site will tell you what size you’ll be in that particular piece. Genius.
Mamamia’s Page Editor Polly Taylor also found the feature a big help.
“I’ve wide hips and a comparatively small(ish) waist so sometimes shopping for skirts and pants is hard. I sit somewhere between a 12 and a 14, and a M and a L – I never know which way to go, it can totally depend on the garment,” she says.
“This sizing feature was amazing. It took into account my height, weight, age, and specific body type to help me select the right size, saving me from the time consuming returns/re-ordering process.”