My name is Brittany and I’m your stock standard Gen Y-er (or ‘millenial’). I’m a dab hand at Snapchat filters, probably won’t ever be able to buy a house, and am willing to shell out almost $10 for an artisanal doughnut.
The one stereotypical thing I just don’t get is online shopping. Even worse, I write about fashion and beauty for a living.
Given online retail in Australia alone is soon projected to reach the $1 billion revenue mark, I feel like an anomaly. Am I the only Gen Y-er or even human being on earth who doesn’t do it?
Usually anything that can be done from the comfort of my pyjamas at home is very, very welcomed, but I just can’t get into it.
Me in my dreams. Image: Walt Disney Studios Motion Pictures
While colleagues and friends are having parcels delivered straight to their doors with Christmas-worthy excitement after a quick scroll and click, I'd much rather spend my lunch break perusing the real deal in a shop made of bricks (or glass).
I want to feel the fabrics and see the quality up close, take my time to see what's on offer, how it's styled, to try things on before parting with my money — and, of course, stick my nose into what other people are buying.
I'll be clear: it's online shopping for clothes I have a problem with. While I still prefer to do it in person where I can, I do order books and the occasional (well-researched) makeup purchase online. But when it comes to fashion and accessories, I just haven't caught the bug.
Watch: Managing Editor Anne Markey gets a style makeover - IRL. (Post continues after video.)
I've tried. I even documented the single occasion on Instagram, it was that big of a deal. It was early April 2013 and I was already late to the online shopping party, but I desperately wanted to get with the times.
I spent hours picking my items to add to cart, and ended up settling on a turquoise and black check print scarf and a simple black dress with a low scooped back from ASOS.