When Jakson Elfring heard the news that a young girl had been attacked in his home town, he knew he had to say something.
“My message is simple – just respect each other,” Jakson told Mamamia.
In the video, the Victorian-based tradie explained how his wife’s heartbreak at the increase in sexual assault in Australia led him to “stand up and start saying something”.
“I looked over at my partner… and she has lost more hope. This has happened too often lately, it really has,” he said.
In the video, which has now been shared thousands of times, Jakson reiterated the importance of pulling up your mates if they’re making derogatory comments towards women.
“The rape culture here in Australia is shocking – it starts with a joke at work or it could be a text message or it could be something you tag your mate in on Facebook – it’s gotta stop, that’s crap,” he said.
“People need to learn to stand up and say something when you hear these things and stand up to your mates, if you hear them saying this sorta stuff, you need to tell them it’s not acceptable,” he continued.
Watch: Lisa Wilkinson speaks about rape culture and victim blaming on The Project.
“Whether you’ve got a daughter, a sister, a mum, aunty, grandmother, whatever it may be – start [standing up and saying something] today, otherwise we’re just gonna hear this stuff more and more on the news.”
He also added that men need to gain a greater understanding of sexual consent.
“Three of the easiest words you can live by is no means no. That’s three words: no means no. It’s not hard to understand. If you can’t live by that, there’s something wrong with you,” Jakson said.