Listen to this story being read by Isabella Ross, here.
It all began with a humble brag.
Kylie Jenner, Travis Scott and two private jets, shared in an Instagram post captioned "you wanna take mine or yours?".
Flashing their exorbitant wealth is part of the Kardashian-Jenner brand. It always has been, and Jenner probably didn't think much of her post. Naturally, it garnered criticism, but I'd argue criticism is also part of the brand.
However, unlike so many other KarJen scandals, which often come and go in a matter of days, this extreme display of wealth caught wind at just the right (or wrong) time.