Before she began, Warne wrote: “All that beauty and health and fitness—the bridal overdrive I see so many people jump into leading up to their big day—was never something that appealed to me…until it happened to me.
“I’ll be honest with you: It’s a lot of work. It’s tedious. It’s expensive. It’s a commitment. But I don’t have kids just yet and I feel lucky to be self-employed, which made it doable. I also understand if my wedding prep isn’t for you or your schedule.”
Warne is, more than anything, correct. The preparation she wrote of was extravagant and time-consuming and certainly expensive.
It included, but was not limited to: Having a personal trainer three times a week, taking private pilates classes twice a week, a specific diet of plant-based protein, vegetables, some complex carbs, fruit, and natural fats, Chinese herbal tonics for the skin, facials three times a week, having her teeth whitened and five custom couture dresses.
Her wedding was beautiful. So beautiful, in fact, it was featured – nay, illuminated – on the glossy pages of US Vogue. Warne herself is a self-made woman, one of the foremost voices in Australian fashion circles and has built both a business and a following on a brand of beautiful, can-do luxury.
She can, and did, spend her money where she pleases.
What is it about excess and extravagance and luxury that we find jarring on the eyes and ears?
There’s a funny thing that happens when many of us learn of excessive spending. It’s a feeling that doesn’t quite step into the field of judgement, but a feeling that does come with lingering discomfort. Perhaps it’s closely rooted in our country’s core value of going quietly; of being humble, of not being showy, of doing more than telling.
But I’d also argue this case, in particular, shines a brutal, harsh light on the way skincare culture and wedding culture collide.
Some women dream of their wedding day. Some spend years planning the very day they will walk down the aisle. Others find joy in skincare; of how it makes them feel, of the routines that are intrinsically tied up with it. All are allowed that dream, all have the right to that hobby.