It's a variation on organisational self-help strategies such as the KonMarie Method and Seven Habits of Highly Effective People. The idea that there is a specific formula for success and one need only punch in the right numbers is seductive.
The idea that business strategies like weekly meetings, targets, performance monitoring and job titles can improve home life has been spruiked by best-selling author of Crib Sheet and parenting research guru Emily Oster.
Many a parenting blogger and author swears by it.
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Don't get me wrong, nothing gets me salivating quite like the promise of life-changing magic.
On the surface of it, I find the idea of a more organised and efficient home life appealing. If only there was an easier way, if only I was just a little more militant or 'business-minded' about organisation maybe our lives could be better.
But something about this theory rang alarm bells for me as soon as I became aware of it. When I scratched a little deeper and interrogated the way it encourages workplace culture to bleed into our private lives, the 'running your family like a business' model quickly became repugnant to me.