If you've found yourself with a sudden interest in NFL thanks to the blossoming relationship between Taylor Swift and her football beau Travis Kelce, you'd be well aware that the big Super Bowl event is coming up on Monday.
This year, the Kansas City Chiefs will go head-to-head with the San Francisco 49ers vying for the prestigious title. If you're a little more invested in the entertainment side rather than the sporting fanfare (remind me - what's a touchdown again?), it's highly likely you're tuned into the official Super Bowl Halftime Show.
The 2024 Super Bowl Halftime Show will take place on February 11 (with the local broadcast kicking off February 12 at 10am AEDT on Channel 7) in Las Vegas and has already got plenty of people excited. This year, R&B legend Usher will be taking the stage to delight fans with a 13-minute spectacle of all his greatest hits.
The 45-year-old joins the hallowed halls of major performers who have graced the Super Bowl stage and will surely be a huge feather in the cap of his illustrious career.
Watch: a look back at the Super Bowl Half Time Show 2022. Post continues below.
Every year without fail the world seems to stand still for the Super Bowl Halftime Show - there's just something about the electricity, the buildup and the prestige that is palpable around the world. One of the reasons why there is so much hype around it is the promise of making big bank for a lot of key stakeholders.
The Super Bowl generates billions of dollars each year - advertising agencies, the NFL, broadcasters, promoters, sponsors, players and tourism revenue for host cities. With that kind of cash, you'd think the Halftime Show performers would be paid millions of dollars for their efforts. But guess what... they get paid ZIPPO.
So, how much do Super Bowl halftime performers get paid?
Yep, you read the above correctly. Despite what you might think, Super Bowl Halftime performers don't really get paid a fee for singing and dancing on the pitch. In a statement released to The Independent, an NFL spokesperson said the league, "covers all costs associated with the show and does pay the halftime performers' union scale."
Forbes then clarified that the union scale is "a fraction of the six and seven-figure sums" they usually make. So while we might not know exactly what kind of money exchanges hands between the NFL and the performer, we can gather that it is a pittance compared to what usually lands in the bank accounts.
It looks like their travel, accommodation, food and production costs are covered by the NFL but after that they might receive a couple of clams to buy a hot dog after their performance.
However, it's important to note that the production costs involved are staggeringly high. In 2020 Shakira and Jennifer Lopez's 13-minute Super Bowl Halftime Show reportedly cost the NFL $13 million. In 2017 Lady Gaga's Super Bowl Halftime extravaganza cost around $10 million and Prince's show was around $12 million in 2007.