
This wonderful nugget of beauty wisdom comes courtesy of Mamamia’s shiny new beauty podcast, You Beauty.For this week’sIn Her Bag, Leigh Campbell rummaged through her boss Mia Freedman’s beauty bag to find out what products she loves.
Mia Freedman is the co-founder and creative director the the Mamamia Media Group, after starting Mamamia as a blog on her lap in her living room over 10 years ago. She also founded Lady Startup, a community that supports, collaborates with and educates women starting or wanting to start their own businesses.
Listen to Mia’s full interview on You Beauty below. You can also subscribe to You Beauty here so you never miss a thing. It’s a blast.
Stay with us here, but Mia Freedman is a tiny bit like a magpie.
Not an actual magpie that swoops on people,to our knowledge, but in the sense that she has a passion for seeking out the sparkly things in life.
From new and quirky products to almost anything with a hint (or bucket load) of glitter in it, the 46-year-old enjoys putting fun, shiny things on her face.
Behind the glitter –so much glitter– is also a mum-of-three who runs her own business and spent way too much time in the sun without sun protection in her twenties.
Like many women, pigmentation is her greatest skincare concern and she favours beauty, skincare and hair care products that can doa lotin the shortest amount of time possible.
You could almost call it a selfless quest, because when Mamamia’sLeigh Campbell went rummaging through her boss’ beauty bag, she found some bloody helpful products that also just make you smile.
Standouts include the hair towel that can save you heaps of time getting ready in the morning and the natural deodorant that Mia legit wants to rub on her temples like a perfume. Oh, and the dry shampoo that has glitter in it.
Enough chat, here’s what Leigh found in Mia’s beauty bag.
Mia Freedman’s go-to beauty products.
Ultraceuticals Ultra Brightening Foaming Cleanser, $65.

Image: Ultraceuticals.
Why she loves it:"My skin is always better in winter, because at the end of summer, my pigmentation is a shocker. I look like someone's thrown a latte in my face. I think the combination of having had three pregnancies... and I only started wearing sunscreen everyday in the last few years because I'm an idiot. I've been using this product since January and have noticed a difference."
Cinch Face Cheat(er) Cream Moisturiser + Glow, $39.95.
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Mar 29, 2018 at 3:12pm PDT
Why she loves it:"I love Face Cheat(er) Cream Moisture + Glow, you know what I'm like with anything that's got a little bit of sparkle in it. It's a combination moisturiser with a bit of illuminator in it, and I love a product that does double duty."
Side note - Cinch is also an Aussie Lady Startup, bonus!
O Cosmedics Mineral Pro SPF 30+ Sunscreen, $47.
A post shared by Leigh Campbell (@leighacampbell) on
Jul 28, 2018 at 11:57pm PDT
Clinique Super City Block SPF 30+, $40.

Image: Clinique.
Invisible Zinc Tinted Daywear Light SPF 30+, $27.99.

Image: Invisible Zinc.
Why she loves them:"I use sunscreen every morning (now) without fail, on my face, and my neck and chest because I'm at the stage where those areas are starting to make me feel a little bit sad. I wanted to use a physical sunscreen - O Cosmedics smells like vanilla and coconut, it's got a great texture, it's not sticky, thick or greasy. I also use Clinique City Block, it's a great reminder that just because something's been around forever, doesn't mean it's not great. Around my eyes as a concealer, I use the Invisible Zinc in light."
Verso Super Eye Serum, $124, and Verso Night Cream, $161.

Image: Mecca.

Image: Mecca.
Why she loves them:Mia wasn't sure how to explain why she loves these products, so the all-knowing Leigh stepped in...
"Retinol is an active ingredient that promotes cell turnover. So it's making your skin cells turn over, it's great for fine lines, pigmentation and acne scarring. They help fight several signs of ageing at once. Some retinols are pregnancy safe, but always check with your obstetrician first."
Mia added, "I've gone through phases where I've thought I want to go all natural [with beauty], but it's time to ramp it up. When it comes to my face, vanity has won out. I need active ingredients."
It Cosmetics Your Skin But Better CC Cream SPF 50+, $61.

Image: Sephora.
Why she loves it:"I've tried a few different foundations, but I don't like wearing too much of it. At first, I felt like this product pulls a bit because of the texture, but it's like a miracle. I don't find that it's greasy and cloggy at all."
Fenty Beauty Gloss Bomb Universal Lip Luminizer in Fenty Glow, $30.
Amy Clark
Lifestyle Editor
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