The Gypsy Rose Blanchard PR train is full steam ahead. There's a reason you're uncomfortable.

In 2015 in a bedroom in Springfield Missouri, 23-year-old Gypsy Rose Blanchard orchestrated the stabbing murder of her mother Dee Dee at the hands of her then-boyfriend. 

She supplied Nicholas Godejohn with duct tape, gloves and a knife and hid in the bathroom while he stabbed the 48-year-old 17 times in her back while she slept. 

She then wrote on Facebook, "That bitch is dead!" which led to police discovering the body.

But you'd be forgiven for forgetting those details, if you're watching the avalanche of Blanchard content flooding your social media right now. In fact, one of her interviewers actually did. 

Watch the awkward interaction below. Post continues. 

A little over a week after being released from an eight-year prison stay for her part in the murder of her mother, Blanchard has appeared on just about every major talk show, podcast and news channel in America. 

She's hot on the PR trail for her soon-to-be-released Lifetime documentary The Prison Confessions of Gypsy Rose. But she's not just doing straight interviews about her life, her crime and her release - we've basically witnessed a transformation from inmate to celebrity overnight. 

Blanchard's mug shot, taken after her arrest in 2015. Image: Waukesha County Sheriff's Department.

We're talking cute quizzes with Lifetime TV about who her celebrity crush is. Podcasts unpacking what her first sexual experience with her husband was like once she was released from prison. Red carpets. Glossy reels advertising her upcoming book. It's a full-scale 'I am finally free' celebration. 

It's tricky. Because while Blanchard is a convicted murderer, she is also a victim of the very same person she helped kill. 

Her childhood was a complete lie. Her mother - who suffered from Munchausen by proxy - fabricated and faked Blanchard's medical history, leading her to believe she needed to be wheelchair bound and was suffering from leukemia, asthma, muscular dystrophy and severe brain damage that had reduced her mental capacity to that of a seven-year-old. 

Blanchard and her mum, Dee Dee. Image: Greene County Sheriff's office. 

Blanchard was forced to use a feeding tube she didn't need, subjected to an enormous amount of unnecessary medical treatments, beaten and chained to a bed. 

The things she was subjected to and the childhood Blanchard endured were unfathomable. She was mentally and physically abused her entire life, but that doesn't negate the fact she helped brutally murder someone. 

Now she's free, she of course deserves a chance at happiness and a new life - she has served her time. But the catapulting of Blanchard into the kind of fame afforded to singers, actors and influencers is jarring. 

She's not the first convicted criminal to experience this kind of treatment, it happened relatively recently here in Australia to Schapelle Corby. 

Corby served nine years in a Bali prison after being convicted of smuggling cannabis into the country via a boogie board bag. In the eyes of Aussies, that punishment far outweighed the crime and she was welcomed home by many, a hero. 

She's since appeared on shows like Dancing With The Stars and SAS Australia, alongside Neighbours stars and famous chefs. 

Schapelle isn't a murderer, but she is a convicted criminal. It's the reason she is publicly known, and it's bizarre that qualifies her to become a reality TV star. 

In Blanchard's case, this is a way for her to earn a living - through selling her story and promoting it. She's amassed eight million followers on Instagram and 9.5 million on TikTok. The world is obsessed with her, and she's using that interest to build a new life. 

Blanchard with her husband Ryan Scott Anderson. Image: ABC News. 

I actually don't think Blanchard is the problem here. The onus is on the interviewers and the choice of questions, games and angles they're choosing to run within their videos. 

They're the ones treating her like a bona fide celebrity not a victim and perpetrator of crime. They're the ones packaging her story into a Hollywood-esque PR junket. 

Blanchard post-prison is a very likeable and eloquent woman. She's bubbly, open and quite frankly - great media talent. 

But the media is getting a bit carried away. Her promoters are too. 

This is a victim of crime who has spent nearly a decade behind bars for a heinous act. 

It's time to reign the PR train in, it's getting rather uncomfortable.

Feature image: ABC News/Supplied. 

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