If you’ve been scrolling through Pinterest lately, you might have seen an ad for a “keto” diet being supposedly spruiked by Carrie Bickmore.
There’s a photo of The Project host’s smiling face in a crop top and leggings alongside brightly worded: “Try it for free”.
Clicking the pin takes you to what looks a lot like a New Idea article filled with direct quotes from Carrie raving about this diet. It’s all very convincing and legitimate-looking.
But this ad – along with so many others like it – is entirely fake.
The company, Keto Coach, has stolen an image of the radio host taken from her 2017 Women's Health cover and used it without her consent to promote a product she's never used or promoted. The quotes inside the pretend article, attributed to a journalist who didn't write it, are all made up.
Top Comments
Is Peter Helliar really 62? Surely he should be advertising the ‘miracle wrinkle cream plastic surgeons don’t want you to know about’, rather than what I assume are pills to overcome his alleged erectile dysfunction! ;)
According to Google he's 43. Sounds about right.
While this may sound like I'm being smug or overly simplistic, there's a pretty easy answer.
Don't buy anything off of an internet ad because there's a photo of some vaguely popular or recognisable person you like next to it.
Like, I'm a fan of Frenzal Rhomb. But if I saw a link for coconut oil or some diet pill with "Jay Whalley from Frenzal Rhomb recommends XYZ brand Coconut Oil" i still wouldn't click on it.