There's a cool new beauty launch from cult brand Milk Makeup, which can only mean one thing. It's time for the beauty influencers to
review it taste it.
If you can't understand why this is happening, it's fine because no one can. But let us try.
In case you haven't already seen it all over your feed, the new Milk Makeup Cooling Water Jelly Tint Sheer Lip and Cheek Stain is here to give your lips and cheeks a pop of lasting colour. The product is absolutely everywhere on TikTok and yes; it does look a lot like a wobbly gummy treat.
On the Milk Makeup website, the brand describes the new product as "a sheer, jelly lip and cheek stain made with cooling seawater and aloe for a buildable, long-lasting watercolour effect."
Outlined in *literal* bold, a statement reads: "DISCLAIMER: This product is not edible. Do not eat."
Watch: Speaking of weird things we do for the love of beauty, one time I put lube on my face. So. Post continues below.
Here's what the viral (sold out) stain looks like: