'I'm a beauty editor. These are the 11 products I'm picking up in the Black Friday sales.'

Gather 'round, beauty pals. Because our favourite day of the year is almost here. No, not Christmas Day. It's Black Friday. Obviously.

It's on the 24th of November, so mark your calendar, polish your bank cards and start making a list of all the products you want to snatch up on sale — for yourself, your mum, Secret Santa, the kind old woman next door, etc.

And if you need help to figure out exactly what to spend on, that's why you have little old me. Because as someone who has tried approximately all the products, I know exactly what's worth spending on.

Watch: The Christmas gifts Mamamia got and gave that weren't all that great. Story continues below. 

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To help you navigate the overwhelming sales chaos, I've pulled together some of my favourite brands and products you need to shop.

Here are all the best beauty products I have my eye on in the Black Friday sales.

SkinCeuticals C E Ferulic Serum, $242.

SkinCeuticals CE Ferulic Serum. Image credit: SkinActive/Canva.


No, but have you tried it yet? My skin always looks infinitely better when it's part of my routine. If you struggle with breakouts or dullness and have some money to spend, use this. It's filled with antioxidants like vitamins C, E, and ferulic acid for brighter, more even skin. I only ever get it when it's on sale, but it's so worth it IMHO.

L'Occitane Almond Shower Oil, $42.

L'Occitane Almond Shower Oil. Image credit: SkinActive/Canva.


IYKYK. This stuff is such a cult buy for a reason. It's hydrating, makes your skin feel silky and soft and it smells like an absolute dream. If you haven't ever tried it, there's never been a better time.

Medik8 Crystal Retinal 1, $85.

Medik8 Crystal Retinal 1. Credit: SkinActive/Canva.


In case you're not a skin scientist, retinal is like retinol on steroids. It's faster acting and a heavy-lifter when it comes to reducing fine lines and improving skin tone and texture. Medik8 has an impressive retinal line-up, with Crystal Retinal 1 kicking it off as the milder formulation (it goes all the way up to 10). Perfect for beginners. (Just go slow, yeah?).

Giorgio Armani Luminous Silk Foundation, $105.

Giorgio Armani Luminous Silk Foundation. Credit: Harrods/Canva.


This is one of my all-time fave foundations but it's also spendy — so I usually wait for the sales to snap it up. I love this formula because it's beautifully lightweight and silky and honestly feels like you're wearing nothing at all. Plus, it's great if you have dry skin, that's prone to flakiness and tantrums. 

Laneige Lip Sleeping Mask, $31.

Laneige Lip Sleeping Mask. Credit: Sephora.


Something you need to know: The cult Laneige Lip Sleeping Mask will always make the cut. Gummy Bear is my favourite flavour, but they're all good. I slap a thick layer of it on my lips before bed and they feel lovely and hydrated come morning.

Kérastase Elixir Ultime Original Hair Oil, $73.

Kérastase Elixir Ultime Original Hair Oil. Credit: Look Fantastic/Canva.


I can't live without a hair oil, and Kérastase Elixir Ultime Hair Oil is such a stellar all-rounder. It makes my hair shiny, healthy and frizz-free and also acts as a heat protector. Also, just makes my mop smell really bloody good.

Paula's Choice 2% BHA Liquid Exfoliant, $45.

Paula's Choice 2% BHA Liquid Exfoliant. Credit: Paula's Choice/Canva.


I like it because I find it stupidly effective. It does some remarkably nice things to my pores (takes all the gross s**t out of them), while brightening and making the skin look healthier and happier. You can't go past this one.

Charlotte Tilbury Beauty Light Wand in Peachgasm, $60.

Charlotte Tilbury Beauty Light Wand. Credit: Charlotte Tilbury/Canva.


Any makeup aficionado will know the buzz around Charlotte Tilbury's famous light wands — I literally use mine every single day. This is my all-time favourite — it's a highlight-blush situation that gives you the most glorious soft, glowing, peachy-coloured cheeks, and makes me feel instantly feel more put together.

Gucci Rouge à Lèvres Satin Lipstick, $72.

Gucci Satin Lipstick. Credit: Gucci/Canva.


Oh! So fancy! If you're looking to seriously treat yourself or give someone special a little slice of luxury this Christmas, you absolutely cannot go wrong with this Gucci lipstick. The formula is creamy, highly pigmented and lasts the distance, while the gold, engraved packaging is just insanely pretty.

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, $238.

Estee Lauder Advanced Night Repair. Credit: Estee Lauder/Canva.


This do-it-all face serum from Estee Lauder is one of those products you have to try at least once in your life. Sorry, we don't make the rules. My complexion always feels really plump, hydrated and smooth post-application. Grab it while you can.

Benefit Cosmetics Benetint Cheek & Lip Tint, $30.

Benefit Cosmetics Benetint. Credit: Benefit Cosmetics/Canva.


This product was created all the way back in 1977 when an exotic dancer walked into Benefit's tiny makeup store and asked for a nipple stain. Formally known as Benefit’s Rose Tint, Benetint is now used as a tint for your cheeks and lips - and it's just as popular as it was back in the day. It's a makeup bag staple for me (and like eleven billion others).

The best beauty Black Friday sales.

Want more? Don't we all. Here's a list of beauty brands taking part in Black Friday sales:

Adore Beauty: Up to 40 per cent off over 130 brands. Sale live from 22nd of November.

Sephora: Up to 20 per cent off. Sale live from 23rd November to 26th November. For online purchases, use the code BLACKFRIDAY for the discount to apply at checkout.

Dyson: Save up to $250 when purchasing the Dyson Airwrap multi-styler Complete, Dyson Supersonic hair dryer, Dyson Corrale straightener and Dyson Airwrap multi-styler.

ghd: Up to 25 per cent off the ghd platinum+ hair straightener styler, PLUS free gift. Includes black, white and pink colourways. 

CLOUD NINE®: Save up to $300 on hair styling tools. Sale live from 16th November to 30th November. 

Glasshouse Fragrances: Spend over $120 and receive Over the Rainbow 380g candle (AU). Spend over $125 and receive Over the Rainbow 380g candle (NZ). Sale live from 20th November to 27th November. 


Paula’s Choice: 20 per cent off all Paula's Choice products. Spend $95 and over and receive a holiday bag including: Weightless Body Treatment 2% BHA Barrier Repair Moisturizers. Spend $145 and over a free receive a Peptide Booster. Sale live from 23rd November to 28th November.

iHerb: 25 per cent off over $60, sitewide. Code: 25BF23. Sale live from 23rd November to 25th November.

WelleCo: 23 per cent off all products. Sale live from 12th November to 27th November. New subscribers will also receive 30 per cent off all subscriptions for the first month.

Charlotte TilburyFree full-size Pillow Talk gifts with purchase, including Hyaluronic Happikiss in Pillow Talk, Luxury Palette in Pillow Talk Dreams, and Cheek to Chic blusher in Pillow Talk. Sale live from 16th November to 22nd November.

Coco & Eve: Up to 50 per cent off sitewide. Sale live from 17th November to 30th November.

Sand&Sky: 20 per cent off sitewide with no minimum spend. Forty per cent off with a minimum spend of $200.  

JSHealth Vitamins: 25 per cent off including subscriptions for life plus a daily gift with your order (includes full-size items and merchandise). Offer is automatically applied at checkout, no code needed. Sale live from 23rd November to 28th November. Early access for loyalty customers only using code: BF25.


Eye of Horus: Up to 60 per cent off beauty. Sale live from November 20th to November 30th.

Jurlique: 20 per cent off store-wide on full-priced items, including Christmas Sets.

Epzen: 30 per cent off sitewide. Free Unwind Shower Balm on orders over $70. Free toiletries bag with every order.

ROBE: 20 per cent off the Ultimate Growth Kit, and the Repair & Restore Kit.

Olaplex: 15 per cent off or 20 per cent off with a minimum spend of $120. 

LAMAV: 30 per cent off. Sale live from 23rd November to 26th November. 

CIRCA: 25 per cent off sitewide (AU & NZ). Sale live from 20th November to 27th November. 

Hot Tools: Up to 40 per cent off on the Hot Tools.

Lust Minerals: 20 per cent off sitewide. Plus, orders $200+ receive a free 11-piece brush set. Sale live from 14th November to 27th November.

SumaNurica30 per cent off store-wide.

Recreation Beauty: 20 per cent off.

Salt By Hendrix: Up to 25 per cent off sitewide (including Sephora and Adore Beauty). Sale live from 17th November to 27th November.

Wrinkles Schminkles: 30 per cent off storewide, plus a free single forehead patch for all orders over AUD $80. Sale live from the 16th to 27th November.


Kenzina Skincare: 25 per cent off sitewide, excluding bundles. Sale live from 16th to 30th November.

Belinda Jeffrey Hair: 20 per cent off entire range.

LIVANI Hair30 per cent off sitewide.

Mermade Hair: 80 per cent off sitewide. Sale live from 10th November.

Designer BrandsUp to 50 per cent off Designer Brands cult-favourite essentials. 

INIKA Organic: Up to 30 per cent of INIKA Organic. 

Thank you: 50 per cent off sitewide. Sale live from 24th November to 27th November.  

Lux Brows & Lashes by Kim Evans: Up to 60 per cent off.

Three Warriors: 20 per cent off sitewide with code BFCM23.

What are you buying in the Black Friday sales? Share with us in the comments section below.

At Mamamia, we independently curate and write about products we rave about in our group chats and think you should know about too. If you purchase a product we have recommended, we may earn a small commission. 

Featured Image: Erin Docherty/Canva.

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