She's also a bot.
Created by Spanish designer Rubén Cruz, who runs AI model agency The Clueless, AI-generated models like Lopez are seen as the answer to the high costs and stresses associated with employing real-life models.
"We did it so that we could make a better living and not be dependent on other people who have egos, who have manias, or who just want to make a lot of money by posing," Cruz said in an interview with EuroNews.
Watch: What the world of modelling is really like. Post continues below.
The graphic designer and his AI agency are behind the development of Aitana's entire life, look and personality (she's a Scorpio, by the way) — including the curation of her social media content.
"In the first month, we realised that people follow lives, not images. Since she is not alive, we had to give her a bit of reality so that people could relate to her in some way. We had to tell a story," he said.
"A lot of thought has gone into Aitana," he added. "We created her based on what society likes most. We thought about the tastes, hobbies and niches that have been trending in recent years."