It was a fascinating insight into how Mia built Australia's largest women's media company – but there was one thing that I couldn't stop thinking about afterwards. Despite Mia's unbelievable business success, she talked about her frustration (still, in 2022) with the way she's perceived as a woman in business.
She's not alone. Women still experience outdated assumptions about their businesses daily. And I'm one of them.
For me, there's one question I get which grates more than any other.
"How is your little business going?"
My business Daily Orders, Australia’s leading creator of family wall planners, turns over $1 million in revenue per year and we employ three people full-time with remote part-time staff around the country. That's not 'little' in my books.
There is this assumption that because I'm a woman, it must be small or in some people's eyes, even a hobby! It's wrong and we need to challenge these assumptions. Most people wouldn't even realise they're doing it and probably think they are being friendly by asking, however it perpetuates this limiting belief that women's businesses are small and it downplays our achievements.
Listen to Mia Freedman share her story of being an entrepreneur on No Filter. Post continues after audio.
If we want to see more women in leadership positions and being recognised for their business successes, we need to stop making these assumptions.