CULT BUY: The staple white shirt that will help save the lives of Australian women.

It’s a fact most stylists and fashion experts agree on. Every woman needs a white shirt in their wardrobe.

A statistic that’s not so welcome? On average, four Australian women are diagnosed with Ovarian Cancer every day.
That’s about 1500 a year, and most of the time it’s not identified in the advanced stages of the disease.

There’s a simple action you can take that will address both.

For the 10th year running, Australian fashion retailer Witchery has partnered with the Ovarian Cancer Research Foundation to raise much-need funds and awareness for the cause.

To mark the milestone and partnership – which has raised over $10 million so far – Witchery will release a collection of 10 white shirts, to be sold online and in store from today, Wednesday 4th April. 100 per cent of the sale proceeds minus GST will be donated to the OCRF.

The shirts range from a tailored work shirt to more flowing bohemian styles. Whatever your style, there’s one to suit.

Because there is no cure or early detection test, when it comes to ovarian cancer research is the only answer.

Image: Witchery

"This is why the White Shirt Campaign and our partnership with the OCRF are so important to Witchery," Witchery's Managing Director Simon Schofield told Mamamia.

"Over the last nine years we have raised over $10 million and through this contribution, the OCRF have been able to fund a full time research fellow as well as support and sustain four of their eight research studies into developing an early detection test."

This year's campaign is themed around the number 10, with 10 influential women on board as ambassadors including TV presenter Jessica Rowe, actress Jodi Gordon, model Samantha Harris, Ovarian Cancer patient Letitia Linke, Ovarian Cancer survivor Leane Flynn and OCRF research fellow Dr Caroline Ford.


"Statistics show that one Australian women dies of ovarian cancer every ten hours. Without an early detection test for ovarian cancer, ten remains a number without hope," OCRF CEO Lucinda Nolan said.

Image: Supplied

Witchery will also launch the 'White Capsule', a capsule collection of clothing and accessories designed to be worn with the white shirts.

It doesn't stop with purchasing a shirt though - for extra support you can register to host a 'White Shirt Day' or, as always, donate directly to OCRF.


The campaign will end on Tuesday 8th May, OCRF White Shirt Day and World Ovarian Cancer day.

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