In case you haven't been scrolling through TikTok with all the other cool cats, there's a $15 mascara that has gone viral overnight. And people are literally losing their minds over how good their lashes look.
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In case you just dove right in and didn't bother reading the title (we're fine), the mascara is called Maybelline Sky High Mascara - and goddamn, she's caused some serious hype.
Like, people-scrambling-to-buy-one kinda hype.
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Here she is:
So, why exactly is everyone freaking out over this mascara?
Good question, Rachel.
Well, the buzz behind the new launch came after TikTok user @jess.c.eid posted a sponsored video with Maybelline, using the newly launched mascara and showing off her before and after results.
And her lashes look *gewd*.