The internet is great for many things: memes, getting stuck down Wikipedia rabbit holes, photos of what cats look like from underneath when they're on glass tables. But... the internet is also a horrendous place, where a multitude of bad things happen every day, and where we are forced into an existential crisis about whether the 'vibe' is 'shifting'.
What does that even mean?
Well, 'vibe shift' is now a term for the phenomenon of trends dying overnight. It's the feeling of everything you're doing, watching and wearing becoming uncool quicker than you can keep up.
The internet has been nose diving this week following an article on The Cut from writer Allison P. Davis, who is no stranger to game-changing - dare I even say, 'vibe shifting'??? - viral yarns. Titled 'A Vibe Shift is Coming, Will any of us survive it?', the story argues, backed by commentary from 'trend forecaster' Sean Monahan, that there have been four great 'vibe shifts' in the 21st century: hipster/indie sleaze music (2003-2009), post-internet/techno revival (2010-2016), Hypebeast/woke (2016-2021), and... now.
A vibe shift is coming. But not everyone survives a vibe shift, writes @AllisonPDavis https://t.co/BsiFwHw45A
— New York Magazine (@NYMag) February 16, 2022
Top Comments