When a light grey sweatshirt appeared on online shopping site Revolve on Wednesday, it was supposed to start a conversation.
And it did. Just not the one it intended to.
In less than 24 hours, images of the controversial item of clothing released to raise money for girls’ education were trending online for being fat-phobic, inappropriate and deeply offensive. So much so, the jumper has since been removed from the site and can no longer be purchased.
All because of its slogan:
“Being fat is not beautiful, it’s an excuse.”
— Jameela Jamil (@jameelajamil) September 12, 2018
— Tess Holliday ???? (@Tess_Holliday) September 12, 2018
— Tyler McCall (@eiffeltyler) September 12, 2018