In January’s edition of British Vogue, famous curve model Ashley Graham is front and centre, in a move to give consumers a “broader definition of physical beauty”.
And in her editor’s letter within the issue, editor-in-chief Alexandra Shulman called out famous fashion houses for failing to recognise what consumers want the most – diversity – by refusing to dress models that don’t fit into a typical sample size zero.
Alexandra acknowledge that it was impossible to ignore the conversation when she had put a woman who is a “cheerleader for the fuller-figured woman” on the front cover of the issue.
“The question of size in the fashion industry is one that boils up continuously and furiously without ever reaching any kind of satisfactory conclusion,” she wrote.
She then revealed that she and her crew had struggled to source clothes for Graham’s shoot that were outside the normal sample size.
“We are all very grateful to the people at Coach who…moved speedily to provide clothes for us that had to come from outside their sample range,” she said.
“They were enthusiastic about dressing a woman who is not a standard model, but sadly there were other houses that flatly refused to lend us their clothes.