Many women will remember Trinny Woodall giving women makeovers with her partner in fashion crime, Susannah back in the early ’00s. Their hit television show and books, What Not to Wear, not only transformed the way women looked but also, more importantly, how they felt.
These days, Trinny owns and operates Trinny London, an all-online makeup company. And again, through it, aims to help women be their best self every day.
LISTEN: Trinny talks to Mia Freedman about owning a business, and life in her 50s.
Trinny has shared many a chat with Mia Freedman about life, work and business in recent years.
Here are her four most important lessons that she has learnt since becoming the boss of a fast-paced beauty company.
1. Know how to talk to the customer.
Trinny explains that the most important thing for running and operating a business is to know your customer, and specifically, how to talk to them.
“I know how to talk to women and have a social media platform, but not in a sales-y way. I talk about many things and I talk about Trinny London and there is this give and take,” she begins.
“I’ve always felt that if you can talk to somebody enough about why something is going to be a benefit in their life, they will overcome many things to get in their life. So that I do have a fundamental belief of.”