Inspired by Mia Freedman’s memoir Work, Strife, Balance and written and adapted for screen by Australian screenwriter Sarah Scheller, the series is set in the early days of publishing and digital media.
The upcoming comedic drama series tells the story of an imperfect woman and publisher named Evelyn Jones (Keddie) and tracks her journey from lounge room blogger to becoming a leading force in women’s media.
Strife, which was commissioned by the Foxtel Group from award-winning production company Made Up Stories, in partnership with Fifth Season, also centres on the complexities of female friendships and workplace dynamics, especially those that are forged in a startup workplace environment.
Bringing these stories to life on-screen, alongside Asher Keddie, is a newly announced ensemble of established and up-and-coming talent including Matt Day, Jonathan LaPaglia, Tina Bursill, Emma Lung, Maria Angelico, Rhys Mitchell, Olivia Junkeer, BeBe Bettencourt, Bryony Skillington, Lucy Ansell, Darcy Tadich and Willow Speers.
Bruna Papandrea (Big Little Lies, Wild, Nine Perfect Strangers, Penguin Bloom, The Dry, The Undoing) Jodi Matterson, and Steve Hutensky serve as executive producers for Made Up Stories, alongside Freedman, Keddie and Scheller, Brian Walsh and Alison Hurbert-Burns for Binge. The Commissioning Editor for the series is Lana Greenhalgh. Brian Walsh was a commissioner and Executive Producer of Strife.