Created by two Aussie bloggers – Alexandra Spencer and Teale Talbot, the duo have built up a loyal global following through their low-fi images of trendy girls in flirty dresses, and it’s proving to be a winning combination.
Their aesthetic is bullet-proof and their marketing flawless. They’ve managed to recruit an army of famous Aussie fans, with Jessica Gomes, Bambi Northwood-Blyth, Margot Robbie, Montana Cox and Nicole Trunfio all appearing regularly on their Instagram.
Internationally, Kaia Gerber, Emily Ratajkowski, Bella Hadid and Lorde are fans, too.
Despite being in operation since August 2015, their collection is small. They’ve limited their styles to a few signature dresses in recognisable patterns and were one of the first brands to bring back the wrap dress in a contemporary way.