An easy way to take a hit to your self esteem these days is a simple scroll through Instagram.
The stats don’t lie – a study last year found that Instagram feeds do more damage to body image than billboards.
Karina Irby is doing her best to play a part in changing that.
Weekend reality check sponsored by a naughty treat of McDonald’s and just being a woman… ???? Just a friendly reminder to not judge a picture you see online and compare yourself instantly because who knows what the next frame could have been… ???????????? My pictures from today are only 5 seconds apart and I’m very confident a onlooker thought @ryanjonestown was taking a sentimental photo of my baby bump. Happy weekend❤️
The 28 year old is the founder of the hugely successful Moana bikinis, the bikini brand who were doing cheeky cut swimmers before they became a mainstay on Australian beaches.
With over 800,000 followers on her personal Instagram (and a further half a million on Moana’s) her reach is enormous. Most of her photos are her at the beach, unsurprisingly, wearing her brand’s bikinis. But these are not your stock standard bikini model shots.
Irby’s posts have been going viral recently for her captions calling out the ‘Photoshopping’ that happens on Instagram by showcasing the ‘expectation’ versus ‘reality’.
In one such post, she shared side by side shots of the same photo – one raw and one edited.