Recently, the world mourned the passing of Grumpy Cat, aka Tardar Sauce, whose permanent grouchy face caused by a feline form of dwarfism turned her into a celebrity.
Grumpy Cat boasted 2.7 million followers on Instagram and even came to Australia as part of a worldwide tour.
She died aged seven in her mother’s arms on Tuesday May 14, 2019.
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Tabatha Bundesen (Grumpy Cat’s owner) has never given away how much her beloved feline made money wise, but it’s estimated she had a net worth of $100 million.
She has a star on the Hollywood Walk of Fame, has appeared in numerous TV advertisements, has sold 500,0000 copies of a book, and has starred in a feature film.
Not bad for a cat.
Treat your ears to a deep dive into the world of pet influencing. Post continues after podcast.
‘Influencer’ is a job title we’re getting more and more used to as the years go on, but have you ever spared a thought for the niche world of pet influencing?
Well, perhaps you should. For the sake of your pooch/cat/rat/bird.