I realised I’d probably, scratch that, definitely been using the wrong concealer when my Instagram feed became awash with how-to makeup videos. The one thing that really stood out was the colour of the concealers the beauty bloggers were using.
They were light – several shades lighter than the skin tone of the person applying them. The one I’d been using was pretty much exactly the same colour as my skin and did me no favours. I’d been matched with it at a makeup counter in my teens, had been using it religiously ever since, without ever really questioning whether it was working for me.