UPDATE: The publisher of FHM, Australian Consolidated Press, has just announced it will close the magazine after its circulation halved in the most recent audit.
“The May issue will be its last, and the website will also be shut on the day the title is taken off the shelves.”
ACP said it would try to ‘redeploy’ employees.
“The decision to close a title is never an easy one and FHM is certainly no exception,” said Matt Stanton, CEO, ACP Magazines. “FHM is a terrific brand but, given the current market conditions, it has been difficult for ACP to make it a commercially viable proposition.”
Here’s Mamamia’s initial interview with Mark Dapin, former Ralph editor-in-chief, about the demise of the men’s mag:
All those boob jokes might soon fall on deaf ears.
After years of leering and jeering at women, it’s the men’s magazine industry’s turn to get on its knees. Circulation figures are plummeting. Even the readers are turning away from the content that, at its worst, has seen people become confused whether the magazine coverlines are written by an editor or spoken by a rapist. Seriously, there was a study and most men got them the wrong way around.
Think about what that means.
Well, those days are almost over. Don’t believe us? The latest circulation figures for one of Australia’s leading bloke’s titles FHM – published by Australian Consolidated Press (ACP) – dropped by half in the last half of 2011. It dropped from 50,154 copies sold to 26,026 copies. Just like that.