Kmart has become the queen of affordable homewares in recent years – which is why I was pretty damn excited to be invited to check out their newest living range.
Little did I know the store’s designers had somehow tapped into my brain when developing their ‘Timeless’ range and created my dream room.
I’m not kidding. From the blush pink velvet chair to the rose-gold trimmed mirror – I wanted to take home EVERY SINGLE THING I saw in the display room they set up in the upstairs of a Melbourne hotel. There were so many standout pieces, including a knotted cushion that already has a cult following because it’s $8 and yet looks inexplicably luxurious.
But that wasn’t all. They also set up two equally stylish, modern bedrooms to suit different tastes from their other ranges: ‘Natural’; full of neutral colours and natural textures, and ‘Urban’; the most masculine with bold blues and blacks.
The best part? It’s all so affordable. Nothing in the range is over $50 – even the furniture – with prices starting at just $3.
Check out the gallery and tell me you don’t agree this is Kmart’s best work yet:
Top Comments
Hi ladies I love your blog, podcasts and every single thing you do. But almost broke my heart to read this piece on Kmart. In publishing this you are helping to destroy many small businesses out there, many lead by woman and the exact army you support. It is these businesses that are the original designers of pretty much all of these products that Kmart continually continue to rip off. They do this constantly and I’ve seen them destroy many businesses in the process without a care in the world. See that ottoman - take a look at anaca studios. See that knot cushion - check out Umemi. See that pin cushion - check out Arro home. See that art - check out I am Anna Thomas. You get the gist. Every single piece in there is a poor quality reproduction, outright copy and IP infringement of a product that a small business owner and original designer somewhere has taken the initiative and cost to design. Pretty easy to sit back, send a picture to China, and reproduce out of terrible materials doing absolutely no justice to the original design - that’s why it is so cheap. It’s ultimately the government who fails to protect young designers in our market particularly against the likes of Kmart but it’s raising awareness to this which is really important. You may want to consider this in future before you put all of your genuine, female lead supporters in this industry out of business. xx